Pardot Specialist Exam 12/5/2016 Flashcards Preview

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Flashcards in Pardot Specialist Exam 12/5/2016 Deck (39)
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1

What causes a sync from the CRM to Pardot?
A. Updating a Formula Field in the CRM
B. Updating the records assigned user
C. Adding an email address to a record after the record has already been created.

C. Adding an email address to a record after the record has already been created.

2

You look at your database and notice there are a number of unassigned prospects that have not been active in the last 60 days. You have an automation rule set to assign prospects when they meet a score of 100.

What automated workflow can you create to prevent them from getting assigned?

A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C. Create a segmentation rule on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D. Create an automation rule based on the prospects to adjust their score to 0 if they haven't been active in 60 days.

A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

3

How can you add a prospect who visits a pricing page to a list?
A. Create a page action
B. Use a tag
C. Create a segmentation rule
D. Create an automation rule

D. Create an automation rule

4

Which Salesforce field type is unsupported for syncing with Pardot?
A. Number
B. Formula
C. Lookup
D. Picklist

C. Lookup

5

An Administrator imported a list of trade show attendees and added them to a Pardot campaign. A few months later, the Administrator wants to pull a list of all of the attendees.
A. Run an automation rule based on the Pardot Campaign
B. Run a dynamic list based on the Pardot Campaign
C. Build a segmentation rule based on the Pardot campaign
D. Look for the original list based on the Pardot campaign

D. Look for the original list based on the Pardot campaign

6

What information is required when entering a prospect manually?
A. Campaign, Email, Full Name, Profile
B. Campaign, Company, Email, Score
C. Campaign, Email, Profile, Score
D. Account, Email, Profile, Score

A. Campaign, Email, Full Name, Profile

7

In order for the Salesforce connector to verify, what credentials does the connector need?
A. The connector user's Pardot credentials
B. The administrators Salesforce credentials
C. The Administrator's Pardot credential
D. The connector user's Salesforce credential

D. The connector user's Salesforce credential

8

Which three activities can increase or decrease a score in Pardot's baseline scoring system?

Choose 3 answers:
A. Form submission
B. Unsubscribed from an email
C. Webinar attended
D. Assigned to a user
E. Landing page error

A. Form submission
C. Webinar attended
E. Landing page error

9

Which type of Facebook accounts can be pointed to using the Pardot Facebook connector?
Choose 2 answers:
A. Instagram Pages
B. Company Pages
C. Personal Pages

B. Company Pages
C. Personal Pages

10

Which three activities can be cited to trigger an increase or decrease in a prospect's score?
Choose 3 answers:
A. Unscubscribing from an email.
B. Forwarding an email
C. Opening an email
D. Printing an email
E. Clicking on a link in an email

B. Forwarding an email
C. Opening an email
E. Clicking on a link in an email

11

How can a potential lead that comes to your company's website and fills out your Contact Us form receive a follow-up email each time he or she submits?
A. Send using a segmentation rule
B. Use a dynamic list
C. Send using an automation rule
D. Send using the form's configuration action

D. Send using the form's configuration action

12

How many social posting connectors can you create in your Pardot account?
A. One social media account, per user role, per social platform
B. There is no limit of social media accounts per social platform
C. Five social media accounts per social platform
D. One social media account per social platform

B. There is no limit of social media accounts per social platform

13

What is the function of the Monthly Cohort Report?

The Monthly Cohort graph gives you a look over a selected period of time to see how many prospects and opportunities were created.

14

What type of email send can you add a completion action to?
A. Drip Email
B. Email Template
C. Autoresponder
D. List email send

C. Autoresponder

15

X Which two events trigger a prospect record to sync from Pardot to the CRM?
Choose 2 answers:
A. Opening an email
B. Mapping new custom fields
C. Form Submission
D. Landing Page Submission

C. Form Submission
D. Landing Page Submission

16

Where should the administrator go to change the DNS entries?
A. Dashboard
B. CRM
C. Company's DNS
D. Account Settings

D. Account Settings

17

A Prospect believed to be on an engagement program did not receive an email.

Which three troubleshooting should an administrator take to determine why the prospect did not receive the welcome email?

Choose 3 answers:
A. Check the Lead tab to determine whether the prospect is on the registration list or any segmentation lists.
B. Check the Overview tab to determine whether the prospect unsubscribed
C. Check the audits tab to see if the prospect was on the correct lists when the email was sent
D. Check the Profile tab to make sure the prospect has the right drip campaign profile
E. Check the Lifecycle tab to confirm whether the prospect entered the drip campaign before the email was sent

A. Check the Lead tab to determine whether the prospect is on the registration list or any segmentation lists.
B. Check the Overview tab to determine whether the prospect unsubscribed
D. Check the Profile tab to make sure the prospect has the right drip campaign profile

18

How many times can an automation rule match an individual prospect?
A. 4
B. 1
C. 2
D. 4

B. 1

19

What should be enabled on a Pardot form if an Administrator wants to sign many people up at a trade show?
A. Kiosk Data Entry Mode
B. Progressive

A. Kiosk Data Entry Mode

20

What would an Administrator use to send an email to a list of prospects?
A. List email
B. Drip Program
C. Email Template
D. Social Message

A. List email

21

A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce?
A. A Salesforce field name
B. A Dropdown List
C. A field ID

A. A Salesforce field name

22

What is a good way in Salesforce to verify that a record is syncing to a Prospect in Pardot?
A. The first and last name fields are not empty
B. The web issued URL in Salesforce contains "Pardot"
C. The Pardot sync checkbox is checked.
D. The Pardot URL field is not empty.

C. The Pardot sync checkbox is checked.

23

What user role should a Pardot user have in order to use the Salesforce Connector?
A. Marketing
B. Sales Manager
C. Administrator
D. Sales

C. Administrator

24

How many CRM connectors can a Pardot instance use at the same time?
A. 1
B. 2
C. 3
D. Unlimited

A. 1

25

Which Pardot function would you use to track prospect engagement on a banner ad on a third party site?
A. Campaign Tracking Code
B. Page Action
C. Landing Page
D. Custom Redirect

D. Custom Redirect

26

What does Pardot use to track HTML email opens?

Opens are tracked regardless of a click.

27

What does Scoring measure?
A. Information about a prospect
B. Time spend on a website by a prospect and implicit information about the prospect
C. Activities performed by a prospect
D. Time spent on a website by a prospect

C. Activities performed by a prospect

28

How does an administrator grant a Pardot employee access to their account?
A. By contacting the Pardot Client Advocate
B. By editing settings
C. By calling Pardot Support
D. By emailing Pardot Support

B. By editing settings

29

How does a Pardot prospect sync with a Salesforce lead or Prospect record?
A. Shared Tracking ID
B. Shared Assigned User ID
C. Shared Contact or Lead ID
D. Shared email address

C. Shared Contact or Lead ID

30

If a form is added to a landing page, where will the submissions be registered?
A. On the landing page
B. On the form
C. On the landing page's layout template
D. On the form's layout template

B. On the form

31

Which two actions can be used to change a prospect's campaign?
Choose 2 answers
A. Add the prospect to a static list
B. Create an automation rule to change Pardot campaign on prospects meeting certain criteria
C.Choose a segmentation rule to change the Pardot campaign on prospects meeting certain criteria
D. Manually change the prospect's Pardot campaign when editing the prospect record.

B. Create an automation rule to change Pardot campaign on prospects meeting certain criteria
D. Manually change the prospect's Pardot campaign when editing the prospect record.

32

An Administrator wants to create a list where members are all in the prospecting stage of an opportunity. Once the opportunity changes to another stage the prospect should no longer be a member of that list.

Which automation tool should the administrator use to create this list?

A. Dynamic List
B. Completion Action
C. Automation Rule
D. Static List

A. Dynamic List

33

Which type of action is permanently deleted and not sent to the recycle bin.

A. Landing Pages
B. Automation rules
C. Content files
D. Site Searches

C. Content files

34

What is the difference between a dynamic list and a static list?
A. Dynamic lists are interactive while a static list cannot be edited.
B. You can add an action for dynamic list that will trigger when a prospect is added but you cannot add an action to trigger off a static list when a prospect is edited.
C.You cannot manually update the membership of a static list but you can manually update the membership of a dynamic list.
D. You cannot manually update the membership of dynamic list but you can manually update list membership of a static list

D. You cannot manually update the membership of dynamic list but you can manually update list membership of a static list

35

Viewing a pricing page is considered a valuable buying signal. The administrator would like to be able to segment prospects that have viewed the pricing page and email them a pricing sheet.

Which automation action would best achieve this?

A. Create a Page Action set to flag prospects as having viewed it and add them to a list
B. Create a special campaign to track pricing page views
C. Create a form with a completion action to send a pricing sheet
D. Create a dynamic list based on the page view to segment automatically

C. Create a form with a completion action to send a pricing sheet

36

What is the fastest way for an administrator to create a one time list of prospects who match specific criteria?
A. Use a segmentation rule
B. Use a completion action
C. Use a dynamic list
D. Use an automation rule

A. Use a segmentation rule

37

Which two actions must be taken in Salesforce to map a Pardot prospect custom field to a Salesforce field?

Choose 2 answers:

A. Add a new custom contact field in Salesforce.
B. Adjust the lead settings in Salesforce.
C. Add a new Lead record type in Salesforce
D. Add a new custom lead field in Salesforce.

A. Add a new custom contact field in Salesforce.
D. Add a new custom lead field in Salesforce.

38

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it.

What is the best way to create this type of list?

A. Use table actions to add prospects who have completed the form
B. Use an automation rule adding prospects who complete the form and match the rule will be added to the list
C. Use a completion action on the form to automatically add anyone who completes it
D. Use a dynamic list that matches prospects as they complete the form

A. Use table actions to add prospects who have completed the form

39

Which Pardot asset would an Administrator create in order to collect information from prospects who are interested in more information on an upcoming product launch.

A. Email template with a form
B. Landing page without a link
C. Drip program with product launch details
D. Landing page with a form

D. Landing page with a form