Social Proof
People like to follow one another, so influencers imply the herd is moving the same way.
Consistency
Most people prefer to keep their word. If people make a commitment, particularly if it’s out loud or in writing, they are much more likely to keep it. Influencers should try to gain verbal or written commitments.
Scarcity
Even when companies have warehouses full of a product, they still advertise using time-limited offers that emphasise scarcity. People want what they can’t have, or at least what might be running short.
Authority
People are strongly influenced by experts. Successful influencers flaunt their knowledge to establish their expertise.
Reciprocity
Give something to get something. When people feel indebted to you they are more likely to agree to what you want. This feeling could arise from something as simple as a compliment.
3 Basic Human Goals
- Affiliation
- Accuracy
- Maintaining Positive Self-Concept
Affiliation
Give people something to join and someone to follow. We like to belong and be accepted.
Accuracy
People are always striving for the right answer or direction.
Liking
It’s much easier to influence someone who likes you. Successful influencers try to flatter and uncover similarities in order to build attraction.