Persuasive appeals Flashcards

1
Q

Ethos

A

refers to the character, speaker , writer and the persona and their credibility (authority) on the topic or a common belief statement that cannot be refuted but accepted as true

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2
Q

Logos

A

Appeals to the reasoning or logic of the argument concession to the opposing side of an argument typically followed by a counterargument

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3
Q

Pathos

A

Appeals to the emotion of the reader and needed if the purpose of the speaker is to incite action

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