Presentation Flashcards
Why did i choose this topic?
Since I was young I always found myself noticing shop fronts, advertisements, logos, fonts and colours used so the progression of colour intrigued me
What does colour theory mean
Colour theory is the study of colour and which colours symbolise which emotions and feelings
How does colour theory develop into colour psychology?
Colour theory is the study of which colours symbolise which feelings and emotions, and colour psychology is looking into colours more deeply and where the ideas came from
explain angela wright’s quote
Angela wright’s quote explains that colour is more than just how something looks and that it is a big part of life
How did the egyptians discover colour?
The ancient Egyptians studied the effects of different colours on people’s mood and used their findings for health benefits. They believed colour was linked to personality.
What does Latin ‘Humor’ mean?
fluids
What did Hippocrates believe people who had more blood in their system than others were like?
cheerful and outgoing, confident and brave
What did Hippocrates believe people who had more phlegm in their system than others were like?
Calm and easy going
What did Hippocrates believe people who had more yellow bile in their system than others were like?
Fiery and dominating
What did Hippocrates believe people who had more black bile in their system than others were like?
Serious and sensitive
what does sanguine mean?
optimistic or positivr
what does phlegmatic mean?
unemotional and calm
what does choleric mean?
bad tempered or irritable
what does melancholic mean?
depressive and sad
although hippocrates studies weren’t found to be completely accurate…
they are what allowed carl jung to form his theory
what was carl jungs theory?
He defined hippocrates four personality types with colours, and used an X and Y axis to show the level of introvert/extrovert and thinking/feeling
what does ‘colours are the mother tongue of the subconscious’ mean?
Almost that colour stands as a motherly figure to a persons thoughts and emotions without them realising it - suggests it’s a big part of human emotion
what are the four colours of carl kings theory?
fiery red
sunshine yellow
cool blue
earth green
why is the mcdonald’s logo red and yellow?
red is a stimulating colour which tricks the brain into thinking their hungry, and yellow is a bright joyful colour which brings fun energy to the company
why is klarna logo pink
friendly and kind colour, suggests they work with you to help afford things and they put trust in you to pay it back
why is dairy milk logo purple
luxurious royal colour, suggests their chocolate is high quality, rich and creamy
why is louis vuitton logo black
suggests sophistication and luxury
why is nickelodeon logo orange
fun, cheerful colour relevant for a young audience
why is starbucks logo green
symbolises wealth, healing and nature
