Quiz 1 Flashcards
(34 cards)
Refers to the design of the characters and they way they are presented on the page
Typography
A controversial practice that studies handwriting to interpret personality, traits, emotion and behavior
Graphology
What was the first printed book in the 1450’s
Gutenberg book
He was responsible for the development of the first full Roman typefaces
Nicholas Jenson
He’s a French Publisher who is credited with the introduction of apostrophe
Claude Garamond
What do call the small decorative pieces on the end of the character
Serif
This typefaces are usually in magazine headlines and websites
Sans Serif
It is a type of spacing which takes up the same amount of space regardless of its character
Monospaced
What do you call the vertical spacing between lines of text
Leading
Horizontal spacing between all of characters in a large block of text
Tracking
It refers to the available character in a font, from letters to numbers
Glyphs
What do you call a specific style, size, and weight of text used in digital and printed media
Font
Fonts that resemble handwriting or cursive, often used for decorative purposes
Script
It is a group of related fonts with consistent design features (Arial Regular, Arial Bold, Arial Italic
Font Family
Is the art and technique of arranging type to make written language legible readable, and visually appealing when displayed
Typography
(True or False) Serif fonts are generally considered more readable for long text passages than sans-serifs fonts
True
(True or False) Leading refers to the horizontal space between individual characters
False
(True or False) Kerning adjusts the space between all characters in a line of text at once
Flase
(True or False) Sans-serif fonts are commonly used in digital interfaces due to their simplicity and legibility
True
(True or False) A typeface and a font are exactly the same thing
False
(True or False) Helvetica is an example of a serif font
False
(True or False) Script fonts are typically used for formal or decorative purposes rather than for body text
True
(True or False) Tracking adjusts the spacing between characters evenly across a whole word, line, or paragraph
True
(True or False) The baseline is the invisible line on which text characters sit
True