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Flashcards in Reducing Skin cancer risk Deck (12):

According to the Protection Motivation Theory, what needs to be included to effectively communicate and persuade?

1. Detection of the threat to their health
2. Given a way to avert the threat posed if they continue their maladaptive behaviour
3. Suggestions on what adaptive behaviour can substitute the maladaptive behaviour


What is response efficacy?

a person's belief that the recommended coping response is effective in avoiding the threat


What is the aim of the paper?

Test if theoretical based intervention = more pronounced effect vs atheoretical treatments


What was the procedure of the study?

1. self-report questionnaire - assess variables in PMT model
2. Photograph taken of ppt
3. Intervention group vs Control group
- 2 sessions
- 1 = essay on negative of skin cancer + prevention strategies
- listed ways to prevent + shared ideas
- 2 = Australian tv of a man who died because of skin cancer
- made to discuss alt life choices
- designed campaign
4. Self-report qaire PMT post-test
5. Photo taken

*Control group
1. qaire PMT
2. Lecture on general health topics
3. Session 2 identical
4. Session 3 received intervention


What were the results of the study?

1. intervention = higher primary + secondary intentions
2. After PMT intervention = higher primary + secondary intentions
3. Perceived self-efficacy increased significantly immediately after intervention
- but decreased significantly later
4. 23/32 = lighter skin = actual change in behaviour


What is the difference between primary + secondary intentions?

Primary --> direct intervention: avoid sun + sunscreen
Secondary --> regular check ups etc


What is Protection Motivation Theory?

- Cognitive model on how maladaptive behaviors can be changed through persuasive communication
- States that there are different factors which make a maladaptive/ adaptive behavior more accessible and if you alter these = changes


What is the difference between threat appraisal and coping appraisal?

threat appraisal = the route to a maladaptive behavior
○ Factors affecting this are
§ Intrinsic + extrinsic rewards from carrying out the behavior
§ Severity of the behavior and how vulnerable it make you when you carry out the behavior
§ (Intrinsic + extrinsic rewards) - (severity + vulnerability) = amount of threat xp by the individual
- Coping appraisal = the route to an adaptive behavior
○ Factors affecting this are..
§ Response efficacy - the extent to which you think the suggested alternative is going to be successful in avoiding the threat
§ Self-efficacy - the extent to which the individual thinks they will be able to successfully carry out the alternative behavior
§ Response cost = what are you losing?
(response + self efficacy) - response cost = amount of threat xp by the individual


What did the researchers measure?

- PMT variables:
○ Reward item
○ Severity item
○ Vulnerability item
○ Response efficacy
○ Self-efficacy
○ Response cost
○ Behavior intention


How lasting were the changes?

the changes did last long in all variable of PMT except for self-efficacy
○ It significantly decreased


Were there any secondary/unanticipated effects of the intervention?

- Secondary intentions
Ppt booked appointments with dermatologists


What are some limitations of the study?

1. repeated at different times of the year
2. Compare intervention group to one left untreated
3. longer-follow up intervals
4. Focus on specific PMT
5. Gender differences
6. Those who tan once vs often