Flashcards in Reducing Skin cancer risk Deck (12):
According to the Protection Motivation Theory, what needs to be included to effectively communicate and persuade?
1. Detection of the threat to their health
2. Given a way to avert the threat posed if they continue their maladaptive behaviour
3. Suggestions on what adaptive behaviour can substitute the maladaptive behaviour
What is response efficacy?
a person's belief that the recommended coping response is effective in avoiding the threat
What is the aim of the paper?
Test if theoretical based intervention = more pronounced effect vs atheoretical treatments
What was the procedure of the study?
1. self-report questionnaire - assess variables in PMT model
2. Photograph taken of ppt
3. Intervention group vs Control group
- 2 sessions
- 1 = essay on negative of skin cancer + prevention strategies
- listed ways to prevent + shared ideas
- 2 = Australian tv of a man who died because of skin cancer
- made to discuss alt life choices
- designed campaign
4. Self-report qaire PMT post-test
5. Photo taken
1. qaire PMT
2. Lecture on general health topics
3. Session 2 identical
4. Session 3 received intervention
What were the results of the study?
1. intervention = higher primary + secondary intentions
2. After PMT intervention = higher primary + secondary intentions
3. Perceived self-efficacy increased significantly immediately after intervention
- but decreased significantly later
4. 23/32 = lighter skin = actual change in behaviour
What is the difference between primary + secondary intentions?
Primary --> direct intervention: avoid sun + sunscreen
Secondary --> regular check ups etc
What is Protection Motivation Theory?
- Cognitive model on how maladaptive behaviors can be changed through persuasive communication
- States that there are different factors which make a maladaptive/ adaptive behavior more accessible and if you alter these = changes
What is the difference between threat appraisal and coping appraisal?
threat appraisal = the route to a maladaptive behavior
○ Factors affecting this are
§ Intrinsic + extrinsic rewards from carrying out the behavior
§ Severity of the behavior and how vulnerable it make you when you carry out the behavior
§ (Intrinsic + extrinsic rewards) - (severity + vulnerability) = amount of threat xp by the individual
- Coping appraisal = the route to an adaptive behavior
○ Factors affecting this are..
§ Response efficacy - the extent to which you think the suggested alternative is going to be successful in avoiding the threat
§ Self-efficacy - the extent to which the individual thinks they will be able to successfully carry out the alternative behavior
§ Response cost = what are you losing?
(response + self efficacy) - response cost = amount of threat xp by the individual
What did the researchers measure?
- PMT variables:
○ Reward item
○ Severity item
○ Vulnerability item
○ Response efficacy
○ Response cost
○ Behavior intention
How lasting were the changes?
the changes did last long in all variable of PMT except for self-efficacy
○ It significantly decreased
Were there any secondary/unanticipated effects of the intervention?
- Secondary intentions
Ppt booked appointments with dermatologists