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Representation - Definition

The way in which key groups or aspects of society are presented by the media, e.g. gender, race, age, the family, etc.
Literally, a re-representation or constructed version of that which is shown.


What did Hall say representation is?

The construction of meaning through signs that we understand


What idea did Hall put forward?

That representation is the way in which meanings are produced through the signs and codes that are a part of media language.


What did Hall say about stereotyping?

Stereotyping reduces people to a few simple, recognisable characteristics.
Stereotyping tends to occur where there are inequalities of power e.g minority groups in society may often be represented as 'other' and 'different'.


Theory in a nutshell

Media language is used to create representations. Stereotyping is often used to assert power.