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21PSY-2AL-E2 KB > Research Methods: Content/Thematic Analysis KR > Flashcards

Research Methods: Content/Thematic Analysis KR Flashcards

1
Q

What two ways do we use to analyse Qualitative data?

A

Content and thematic analysis

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2
Q

What is qualitative data?

A

Data that is expressed in words/ descriptive data

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3
Q

How is qualitative data analysed?

A

through content and thematic analysis

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4
Q

Content analysis is similar to any observational study, however, how does the researcher usually make observations

A

indirectly though books, films, ads, interviews and photos

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5
Q

How does content analysis analyse qualitative data?

A

it converts qualitative data to quantitative data

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6
Q

How does content analysis convert qual data to quant data?

A

it identifies meaningful codes then tallies everytime it appears

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7
Q

After Tallying, how is the data displayed?

A

on a graph/table

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8
Q

What is meant by a code?

A

a code is just a category identified in the qual data

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9
Q

What is meant by coding?

A

the process of placing qual data into meaningful categories

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10
Q

What are the four steps of content analysis?

A
  1. Read/ view qual data
  2. create code
  3. reread and tally
  4. present data in a graph/table
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11
Q

Which step is missing from content analysis?

  1. Read/ view qual data
  2. create code
  3. present data in a graph/table
A
  1. reread and tally
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12
Q

Which step is missing from content analysis?

  1. Read/ view qual data
  2. create code
  3. reread and tally
A
  1. present data in a graph/table
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13
Q

Which step is missing from content analysis?

  1. create code
  2. reread and tally
  3. present data in a graph/table
A
  1. read/view qual data
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14
Q

Which step is missing from content analysis?

  1. Read/ view qual data
  2. reread and tally
  3. present data in a graph/table
A
  1. create a code
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15
Q

Where do the marks come from when discussing the process of content and thematic analysis?

A

A02: you must provide examples

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16
Q

What is meant by Thematic analysis?

A

a method of analysing qualitative date by identifying themes

17
Q

What is meant by a theme?

A

a pattern within a set of qualitative data

18
Q

What themes might be present when analyzing a teenage girls diary?

A

Love, friendship, hobbies, family etc.

19
Q

What themes might be present in a transcript of a football match?

A

Goals, passes, defending, strike etc.

20
Q

How does thematic analysis present data?

A

keeping the data qualitative

21
Q

How is thematic analysis different to content analysis?

A

Thematic analysis keeps qualitative data qualitative where as content converts it to quantitative data.

22
Q

Summarise the process of thematic analysis into 4 points

A
  1. read and reread the transcript
  2. identify codes
  3. combine codes into themes
  4. present the data in qualitative format
23
Q

Which part of the process in thematic analysis is missing?

  1. read and reread the transcript
  2. combine codes into themes
  3. present the data in qualitative format
A
  1. identifying codes
24
Q

Which part of the process in thematic analysis is missing?

  1. identify codes
  2. combine codes into themes
  3. present the data in qualitative format
A
  1. read and reread the transcript
25
Q

Which part of the process in thematic analysis is missing?

  1. read and reread the transcript
  2. identify codes
  3. present the data in qualitative format
A
  1. combine the codes into themes
26
Q

Which part of the process in thematic analysis is missing?

  1. read and reread the transcript
  2. identify codes
  3. combine codes into themes
A
  1. present the data in a qualitative format
27
Q

A03: what is a strength of ways of analysing qualitative data?

A

it is easy to assess the reliability using inter-rater reliability

28
Q

A03: why is it easy to assess the reliability on content and thematic analysis?

A

as it uses codes which can be operationalised and other researchers can use them

29
Q

A03: What is a weakness of ways of analysing Qualitative data?

A

research bias

30
Q

A03: why is thematic and content analysis open to researcher bias?

A

the researcher has to identify the codes which means they interpret the data

31
Q

A03: Why is it a weakness that researchers have to interpret the data?

A

They are aware of the hypothesis and therefore more likely to identify codes that support their hypothesis

32
Q

A03: if thematic and content analysis is subject to researcher bias, what type of validity is affected and why?

A

internal: we are no longer measuring what we intend to.

33
Q

A03 what is a potential counter to researcher bias?

A

Modern analysts are aware of their own bias and reference this in their report.

21PSY-2AL-E2 KB (49 decks)

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