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Flashcards in sac 3 Deck (34):

Qualitative information

Based on experiences and descriptive feedback


Quantitative information

Based on numerical data and easily represented in charts and graphs


Methods of evaluating products that provide either quantitative or qualitative data or both include (4)

1. Comparing specifications
2. User trials and testing
3. Research of users
4. Expert appraisal


Comparing specifications

- particular aspects that will be compared will depend on the common requirements and features for the type of product
- attributed will also be scored out of 10 for suitability
- quantitative


Market research

- Is done through interviews, focus groups, user trials, questionnaire and surveys
- information obtained is used not only to evaluate the users perceptions of existing products but also to indicate the desired direction of new products
- quantitative


Sales and returns

- quantitative
- Manufacturers carefully assess sales over a products sales life from when it is first introduced to the market through its high profit period to its gradual decline in sales and there are different expectations of sales at each stage
- keep track of products returns and sales


User trials and testing

- qualitative and quantitative
- Involves a range of users testing and rating particular products using standard tests based on the way the products are used
- useful for products with a known safety factor



- Australian standards are inline with international
- Once tested and certified products can be labeled with the ‘five ticks’
- shows that the product complies with the relevant standard and all its requirements and regulations


Users want products that (3)

- Function very well and fully satisfy their needs
- Lasts for a long time
- Represents good value


Manufacturers want products that (4)

- Functions well
- Create profit
- Are efficient to make
- Create and retain brand credibility and style



Products that are successfully designed achieve that balance between the needs of the customer and the needs of the manufacturer and retailer


Values vary and change

a product’s attributes or features may change depending on how old a products is and the value of this product


Products that are new
the user values products that (3)

- Perform and function at higher level then alternatives
- Have unique or original aesthetics features
- Are innovative


Products that are new
The manufacturer might value a new product that

has attention-grabbing features that will capture the market and that can be sold at a price that will recoup their development costs


Products that have been around for a while
As products become more established, users expect it to (3)

- Be reliable and function well
- Have a safe appearance
- If a products breaks frequently or its unreliable, they will become frustrated and consider replacing it


Older products
When a product has been on the market for a long time users expect it to (3)

- Cost less than the alternatives
- Function reliably
- as the product becomes obsolete the user will look for an alternative product


Products may have value for reasons other than newness

- Symbolic, emotional or sentimental value
- Antique value
- Cultural, religious or political value


Comparing products

- To compare products effectively it's helpful to begin with set criteria

such as
- contest
- user/ user requirements
- products attributes


Using criteria for testing and comparing (4)

- Comparing and testing products specifications
- Visual checking
- Group discussions
- Questionnaires



Features of something that makes up its whole, characteristics and qualities


Primary functions

- relate to the main purpose of the product
- what it should do at a basic level


Secondary functions

- support the primary functions
- they are what separate different products with the same primary functions
- making them suitable for different end-users


Factors as attributes
User-considered design

- the product has to considered the needs of the user and is user-friendly
- User shouldn't feel strained or be in danger of having an accident
- product should function in a predictable and conventional way


Factors as attributes

- is how well a product’s functions are suited to its use by the human body
- principles are generally concerned with comfort, ease of use and minimising strain, injury or fatigu


Factors as attributes

- is an important factor when evaluating products, particularly products for users who are in some way vulnerable
(e.g - children, disabled and elderly)
- relates to the way the product is used and how it performs its functions



- customers are willing to sacrifice quality for a cheaper price, feel they are getting value for money or if the purpose is short lived.

- Others are prepared to pay the cost to obtain high quality and a long life

- customers feel they are getting value for money if they can see quality in the materials and the way it has been made

- Others are willing to pay a higher price due to the brands reputatio


Visual, tactile and aesthetics

- about how we see beauty in things we understand through all our 5 senses
- depends on the viewer and their knowledge, culture, likes and dislike



- The environmental, social and economic impact of a product may affect its value to a potential consumers
- Increasingly customers are critical of how products perform in these area


Consumers look for evidence of (3)

- Design strategies that have been used to reduce the environmental impact of the product
- Are workers treated well and paid fairl



relates to how well the product suits its purpose or how long it can satisfy the needs and wants of the user


Quality in a product depends on (3)

- The product’s ability to perform its function and do so repeatedly and well
- quality of the components used and how they are attached or designed into the product
- level of design aesthetic


Some of the consequences of poor quality are (3)

- An increase in waste and costs as products are replaced more frequently and recalled
- Customer frustration, danger and loss of brand loyalty
- Loss of company reputation


soft attributes

visual aspect of a product


hard attributes

characteristics and properties of the product