Sample Marketing Cluster Exam #1 Flashcards
(100 cards)
1
Q
An employer may be liable for an employee’s tort when the employee’s action occur
A
within the scope of his/her employment
2
Q
Which of the following statements is true about express contracts
A
they are stated orally or in writing
3
Q
Which of the following is an aspect of channel management that impacts customer service
A
timeliness
4
Q
Since most large, industrial goods require installation, the channel of distribution most commonly used by their producers is
A
product to industrial user
5
Q
What type of law is violated when a supplier requires intermediaries to enter into tying agreements?
A
antitrust
6
Q
Because of their strategic significance in providing place utility, it is usually easier to change price or promotional efforts than to change
A
distribution channels
7
Q
Which of the following is a barrier to effective listening
A
distractions
8
Q
One of the disadvantages of using nonverbal communication is that it
A
may not be interpreted accurately
9
Q
What communication style is most appropriate to use when you are providing a friend with personal advice?
A
empathetic
10
Q
Business employees who participate in group discussions should present their ideas and opinions in an
A
assertive manner
11
Q
Which of the following are elements that appear in the heading of a memorandum
A
to, from, date, and subject
12
Q
Before sending a professional e-mail message to a business associate, a business person should
A
proofread the message for spelling and grammatical errors
13
Q
Which of the following is a type of simple written report that usually is distributed to employees within a business
A
memorandum
14
Q
Which of the following is a guideline for employees to use in communication with coworkers?
A
think about what they say before they say it
15
Q
What might result if a business fails to maintain positive customer/client relations?
A
decrease in sales
16
Q
Employees who are unable to respond to questions about the company’s goods or services can affect the customer’s?
A
image of the business
17
Q
Which of the following is no longer the determining factor in customer’s buying decisions for many products?
A
price
18
Q
Which of the following is one of the deciding factors in determining whether an item is a consumer or industrial good?
A
who makes the purchase
19
Q
Businesses are affected by social factors in the external environment because
A
customer needs are affected by these factors as well
20
Q
Which of the following provides government protection of business property
A
patents
21
Q
What is a method that managers can use to motivate employees?
A
offering performance-based financial rewards
22
Q
What is the term for higher levels of output resulting from putting more workers on the job?
A
increasing returns
23
Q
Susan’s father receives veteran’s benefits, and her grandmother gets Social Security. Are these payments counted in GDP?
A
No, these are transfer payments
24
Q
What is one reason why the overall unemployment rate understates the actual employment situation?
A
discouraged workers are not included
25
What tends to occur when a country is experiencing political instability?
its currency loses value
26
An individual who lives by an established set of personal ethics is said to be
integrity
27
One of the benefits of negative feedback is that it
lets you know what is expected of you
28
An example of a governmental change would be a change in
highway speed limits
29
What should you develop to persuade others to believe what you say?
personal credibility
30
Why do many businesses develop programs and activities to help reduce employee stress?
to maintain productivity
31
When reaching a consensus by a formal method, why might a group of members prefer to use questionnaires?
to remain anonymous
32
Which of the following is a true statement about visions?
they require hard work and determination
33
What is one of a coach's most important tasks?
giving feedback
34
A positive political tactic to use to influence organizational decision making often involves
developing a support base
35
What form of currency is issued by the federal government?
paper money
36
The single most important aspect of making a financial plan and setting goals is
getting started now
37
According to Isaac's pay stub, his total earnings before deductions are $1,425. His total deductions are $255. What is Isaac's net income?
$1, 170
38
Monitoring financial accounts and reading bank statements on a regular basis can help detect activities associated with
identity theft
39
The promoters of the annual Shakespeare Festival include a statement on the back of the event ticket to the effect that they will not be responsible for harm or injury to the ticket holder. The attendees thereby agree to accept liability for their own possible risks by purchasing the ticket. What action is being taken with the risk?
transferring it
40
An insufficient cash flow is one of the main causes of
business failure
41
One of the roles of ethics in finance is to encourage business employees to
make the right decisions
42
What might result if a business's merchandising budget called for purchasing more goods than customers wanted?
increased costs
43
Which of the following workplace-related safety and health issues would most likely be regulated by law:
storage and disposal of chemicals
44
Businesses can retrieve external marketing data by accessing
web-based information services
45
When a business collects marketing information from its customers, what should is consider about its consumer-privacy laws?
they vary by jurisdiction
46
A business introduces a new product to mid-sized cities in the southeastern section of the country. The business monitors the product's sales to determine if it should introduce the product nationwide. What marketing-research method is the business using?
test marketing
47
Which of the following is an advantage of secondary research:
It is quick
48
A company wants to collect information from various sources to determine if it should consider expanding to international markets. What research method should the company use, if it does not want to spend a lot of time or money to obtain the information?
exploratory
49
A university is considering changes to its business administration degree. To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors. What type of sampling did the university use?
simple
50
Which of the following statements is true regarding the use of diaries as a marketing-research collection method:
diaries record repetitive behaviors that occur at frequent intervals
51
Which of the following is a source of primary market research?
focus groups
52
Which of the following questions is worded appropriately to ensure the researcher obtains valid responses?
Where did you buy your computer equipment and software?
53
When marketing researchers code the various responses on a questionnaire, they are ___________ to each answer.
assigning a numeric value
54
A company works with the Red Cross to help with hurricane relief effort. What does does this illustrate?
supporting a cause
55
Who is responsible for carrying out the tactics to achieve a business's marketing strategies?
employees
56
An effective marketing plan usually contains a section that explains the marketing_______
mix
57
The reason businesses usually obtain information is to apply it so that they can
accomplish a task
58
By searching the company's computer records, an employee obtained confidential information about a well-known client, which he/she discussed with a friend. Eventually, the information was leaked to the media, which embarrassed the client and the business. What action could the company have taken to prevent this unethical behavior?
use computer passwords to limit access to certain data
59
A benefit of using an electronic calendar to prepare schedules is that it allows employees to
manage their time
60
Holly, Cary, and Rick are working in a project together, even though they are geographically far away from each other. They use the Internet to work on documents together, share files, and communicate quickly and easily. What type of software are Holly, Cary, and Rick using?
groupware
61
What approach to record keeping is Dahlia's business using when it hires a data processing center to handle the record keeping for its accounting history?
outsourcing the task
62
What is an economic factor that businesses might identify as a result of conducting an environmental scan?
unemployment rate
63
A primary reason for a business to interpret statistical findings is to
aid decision making
64
One way that the use of technology benefits the operations process is by
computerizing the purchasing function
65
Henry works in a business's receiving room. While working, Henry was lifting and setting down heavy boxes when he experienced back and abdominal pain. What type of workplace injury did Henry receive?
strain
66
Why is it important to build in a safety net, or padding, when identifying resources?
to plan for the unexpected
67
Which of the following is a technique that a business might use to evaluate the results of a project it completes for a customer:
prepare a satisfaction survey
68
Which of the following individuals chooses goods for resale, survey consumer trends, and rates past performance of products and vendors:
retail buyer
69
When implementing purchasing activities, what do businesses often establish in order to select vendors?
criteria
70
Which of the following is an area at a business that must be maintained on a regular basis
sidewalks
71
Employees' creative suggestions often result in changes that increase _______ and reduce expenses
efficiency
72
One of the advantages of discussing career opportunities with employees in specific fields is that you often obtain information about
job requirements
73
What information is usually best to discuss in person rather than to provide in an employment application?
salary requirements
74
Ebony is creating her resume to send to potential employers. Which of the following should Ebony do when describing her work experience?
Briefly describe her previous job responsibilities
75
A primary reason that employers often consider hiring a person with internship experience is because it implies that the applicant possesses
traits such as initiative and commitment
76
What might employees read in order to learn about new trends and technology in a specific industry?
trade journal
77
Price fixing is unethical because it restricts
competition
78
During periods when employment is high and the nation;s outlook is optimistic, selling prices of products tend to increase. This is an example of selling prices are affected by
economic conditions
79
Costs and available resources are especially important factors for product/service managers to examine during which phase of product/service management?
new-product development
80
What is one way businesses use computer technology to obtain information to improve their product/service mix?
tracking visitors to their websites
81
One reason why the planned obsolescence of certain products often is considered an ethical issue is because of the products' short life that has an effect on the
natural resources that are needed to produce them
82
To identify product opportunities, Corrine tries to make connections between two unrelated items, which is an example of
creative thinking
83
Which of the following statements is true regarding the use of group creative-thinking techniques to facilitate the idea-generation process
group members most often generate new ideas by altering or building upon another idea
84
Which of the following is most likely to result if workers fail to meet time standards?
reduced number of products available
85
Which of the following may result when products fail to meet government standards?
Redesign of packaging
86
When positioning its corporate brand, it is important for a company to evaluate its competitors so it can determine
points of difference
87
Which of the following are internal factors that affect the way a business uses promotional tools
product and price
88
When a company's promotional activities focus on pointing out the difference between its well-established product and competing products, the product is in the ________ stage of its lifecycle
maturity
89
One advantage of using the Internet for promotional purposes is that
information is available on demand
90
Alexandria has been using Look-So-Good cosmetics for several years and would not consider changing brands. In fact, Alexandria likes the cosmetics so much that she -has become an advocate for the cosmetic company. She tells everyone about the features and benefits of Look-So-Good products, and encourages them to try the cosmetics. What type of word-of-mouth marketing is Alexandria using?
organic marketing
91
Which of the following is an example of direct-marketing channel that a business can use to send personalized promotional information to its customers in real time
cell phone
92
One reason why it is important to coordinate the headline and illustrations in an advertisement is to make the reader
want to read the message
93
Which of the following are public-relations activities
writing press releases, distributing company newsletters, and sponsoring events
94
TechnoMedia is attending a regional trade show to introduce its new tablet computer. An effective way for the company to draw traffic to its exhibit booth is to
use interactive displays that allow attendees to try their tablet
95
One of the first steps a business takes in developing a promotional plan is to
identify the target market
96
Which of the following is a factor that affects selling policies over which a a business has no control
availability of raw materials
97
A salesperson says to a customer, "Mr. Michaels, I would not buy from Davenport Electronics. That company buys parts for its products from sweatshops, and the items don't meet safety codes. Its products usually break within six months." In many jurisdictions, the salesperson is violating selling regulations related to
business defamation
98
What is a type of company promotional material that can be used as a source of information for selling?
newspaper advertisements
99
Reaching closure is the phase is the selling process when salespeople often need to
answer remaining objections
100
According to Maslow's Hierarchy of Needs, which of the following needs is satisfied when a person purchases products that meet his/her most basic needs
physiological
