Segmentation Flashcards
What are the two types of segmentation?
Static lists and dynamic lists
What do you use when you want to sort, filter, and organize your prospects and marketing assets?
Tags
What type of segmentation do you build once and edit manually to make changes?
Static lists
Use case is when you have no reason to remove prospects from a list, such as the Contact Us form
What type of segmentation is rule-based and automatically updates when a prospect’s data changes?
Dynamic list
*Public dynamic list means it is available on the preference center and prospects are able to opt-in/opt-out. Only the prospects who meet the criteria will see the list on the pref page
True or False:
You can turn a static list into a dynamic list
False
True or False:
Dynamic lists do not use system resources
False.
Yes they take up space so remove if not needed. Recommended to have at max 1,000 dynamic lists
True or False:
You can add or remove prospects from a static list but not with a dynamic list
True
What list can be used for recipient lists or suppression lists for list emails and engagement programs?
A. Static list
B. Dynamic list
C. Neither
D. Both
D
What happens when you split a dynamic list?
The new lists are static lists and the prospects are divided randomly between the 2 lists
True or False:
When a list is archived, you can’t add prospects or use it for list emails. Automations continue to work as expected
True
What are the ways to manage static list membership? 5 ways.
A. Manually add/remove prospects
B. Automation rules
C. Segmentation rules
D. Completion actions
E. Imports
What can you apply to assets and prospects from almost any table, record or action? It helps to filter data tables and asset lists, label prospects and label assets for easier updating
Tags
