Self-Presentation and Branding on Social Media Flashcards Preview

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Flashcards in Self-Presentation and Branding on Social Media Deck (27)
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1

Define: IDENTITY / IDENTITIES

A set of resources which people draw upon in presenting and expressing themselves in interaction

2

Define: KINDS OF IDENTITY

- STATIC: relatively stable, can be personal, or defined by social domains and relationships
- FLUID: dynamic and change over time

3

Example: KINDS OF IDENTITY

- STATIC: gender, ethnicity, family, student
- FLUID: hobbies and interests

4

Name: THE 3 TYPES OF SELF-DOMAINS

- ACTUAL SELF
- IDEAL SELF
- OUGHT SELF

5

Define: ACTUAL SELF

A representation of the attributes believed to be currently possessed by an individual (by oneself or another)

6

Define: IDEAL SELF

A representation of the attributes that one would like to possess (by oneself or another)

7

Define: OUGHT SELF

A representation of the attributes that one believes should be possessed (by oneself or another)

8

Example: ACTUAL SELF

Self concept

9

Example: IDEAL SELF

Hopes and wishes for the self

10

Example: OUGHT SELF

Presumed duties and obligations of one's significant others

11

Define: THE SOCIAL WEB

An interconnected space where users participate, express themselves, interact and collaborate

12

Example: THE SOCIAL WEB

Social media platforms - Facebook, Twitter

13

Define: PRODUSERS

To be producers and users of content and knowledge at the same time

14

Example: PRODUSERS

On Facebook, one contributes by sharing or creating posts (producing), but also interacts with those of other users (using)

15

Name & Exemplify: FACETS OF DIGITAL IDENTITY (x3)

- Self-generated content e.g. history, friends, names
- Content generated by others and collected by software/applications
- What others post about us e.g. being 'tagged' in a post/image

16

Example: IMAGINED AUDIENCE

Cook & Teasley (2011) on FB and Flickr: • “generalized audience of the Internet” • friends and family as well as those with similar interests (e.g., cooking)

17

Define: EXPECTED AUDIENCE

An audience more like to contain people who would totally agree or strongly criticize whatever it was one shares

18

Example: EXPECTED AUDIENCE

A Politics-based page on Facebook

19

Define: 'LOOKING GLASS SELF' THEORY

1. Imagination of your appearance
2. Imagination of other's judgement and reaction
3. Development of self through the judgement of others

20

Example: 'LOOKING GLASS SELF THEORY

1. Do I look happy? Do I look fit?
2. Deleting photos, cropping photos
3. A lot of 'likes' will lead to the same behaviours

21

Define: SOCIAL IDENTITY THEORY

- A person has several selves that correspond to widening circles of group membership
- This creates in-group categorisation and enhancement to favour the in-group, also increasing self-esteem, but all comes at the expense of the out-group

22

Example: SOCIAL IDENTITY THEORY

Beliebers

23

Define: UNADVERTISING

Erasing classical advertising features to not make consumers feel like they're being advertised to

24

Example: UNADVERTISING

Social media posts with tagged companies and brands

25

Define: HYPERADVERTISING

Optimising advertising quality and/or using new media to engage consumers within advertisement

26

Example: HYPERADVERTISING

the M&M selfie - posting a picture (an 'elfie') and tagging M&Ms in it - gets consumers to do the advertising

27

Define: IMAGINED AUDIENCE

A mental conceptualisation of the people with whom we are communicating