Sex, Lies & Advertising Flashcards Preview

COM 201 Readings > Sex, Lies & Advertising > Flashcards

Flashcards in Sex, Lies & Advertising Deck (2):
1

Who is the author of "Sex, Lies & Advertising"?

Gloria STEINEM

2

Premise:

Women's magazines are catalogs for women's products (know as cash cows). Women's magazine have to have editorials on the products to have the ads. Advertisers throw their money around to manipulate. Advertisers refuse to believe that women are a market. No racial diversity in ads.