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Flashcards in (SI) Conformity Deck (18)
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1
Q

Evaluate Sherif’s Autokinetic Effect Study

A

+ Highly controlled - cause and effect
+ Highly replicable

  • Lacks ecological validity
2
Q

Evaluate Zimbardo’s experiment

A

+ Control over variables - selection of participants

  • Ethical issues - protection from harm
  • Lack of realism
3
Q

Define conformity

A

A change in behavior due to a real or imagined group pressure

4
Q

What is compliance? (Conformity)

A

Weakest form of conformity

Publicly conform to the behaviour or views of the group, but privately maintain their own views

5
Q

What is identification? (Conformity)

A

Strong conformity
Adopt views or behaviours of the group publicly and privately because you value the membership of that group
Temporary and not maintained when leaving the group

6
Q

What is internalisation? (Conformity)

A

Strongest form of conformity
Convert your way of thinking
Views and behaviours have become part of your value system
Informational social influence

7
Q

What is Normative Social Influence?

A

Influenced by the group as you want to fit in

8
Q

What is Informational Social Influence?

A

Influenced by the group as you believe they are correct

9
Q

Who come up with the idea of normative and informational social influence?

A

Deutsch and Gerard (1955)

10
Q

Name a study done into normative social influence

A

Asch’s Line Study

11
Q

Explain Asch’s Line Study

A
  • 123 American males given lines - standard line, and possible answers
  • All but 1 were confederates (1 true participant)
  • Confederates gave the same, incorrect answer for 12 of 18 trials
  • True participant last or last but one to answer
  • 75% conformed at least once
12
Q

What variations were done of Asch’s Line Study

A

Non-Unanimous Majority
- Levels of conformity dropped dramatically when 1 confederate went against the majority
Group Size
- When majority consisted of 2 confederates, conformity decreased to 13%
- Optimum conformity effects were 3 confederates
Task Difficulty
- As Asch reduced the task clarity, conformity levels increased (informational social influence)

13
Q

Evaluate Asch’s Line Study

A

+ Highly controlled - cause and effect
+ Standardised instructions and procedures

  • Highly artificial
  • 1950s could’ve been a particularly conformist time in America
  • Population validity - Androcentric, American men
  • Ethical issues - protection from harm
14
Q

Name a study done into Informational Social Influence

A

Sherif’s Autokinetic Effect Study

15
Q

What is the autokinetic effect?

A

Micro-twitches in the eye make it look as though objects are moving, when in fact they aren’t

16
Q

Explain Sherif’s Autokinetic Effect Study

A
  • Participants were shown a small spot of light in the dark room and it appeared to move
  • Participants when asked individually how far the light moved, results varied considerably
  • When participants were asked in groups of 3, the groups converged to a common estimate
  • Participants ended to conform as the ambiguous situation led to participants looking to others for guidance
17
Q

What was Zimbardo’s study?

A

Stanford Prison Experiment

18
Q

Explain the Stanford Prison Experiment

A
  • 21 ‘emotionally stable’ students randomly allocated to roles of guard or prisoner in mock prison
  • Social roles enforced by uniforms and instructions about behaviour
  • Guards treated prisoners harshly - harassed them constantly
  • Prisoners attempted to rebel (failed)
  • Experiment had to end after 6 days
  • Social roles have a strong influence on behaviour and can be easily adopted