What is social change
The process by which society changes beliefs, attitudes and behaviour to create new social norms
2 strategies the minority can implement to improve their social status
- social competition
2 strategies the minority can implement to improve their social status-social creativity
-takes place when a group attempts to redefine their attributes in a way that makes them have a positive value
2 strategies the minority can implement to improve their social status-social competition
-when a minority group enters the direct competition with the powerful majority group and take social action to improve their power, status and position of their own group and challenge the social conditions that disadvantage them
Explain snowball effect
Explain social cryptoamnesia
-refers to idea that as a social group, we tend to recall the change that has taken place but tend to forget about the steps that brought it about
One example of social change-gay rights movement