Social Influence: Social Influence and Social Change Flashcards Preview

Psychology - PAPER 1 > Social Influence: Social Influence and Social Change > Flashcards

Flashcards in Social Influence: Social Influence and Social Change Deck (17)
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1
Q

Social Influence

A

The process by which individuals and groups change each others attitudes and behaviours. Includes conformity, obedience and minority influence

2
Q

Social Change

A

Whole societies change their behaviour and beliefs rather than just an individual

3
Q

Outline Social Change:

A
  • Minority influence
  • Lessons from conformity
  • Lessons from obedience
4
Q

Outline the role of Minority Influence into social change

A
  1. Draw attention
  2. Consistency
  3. Deeper Processing
  4. Augmentation principle
  5. Snowball effect
  6. Social Cryptomnesia
5
Q

Outline the role of Minority Influence: Draw Attention

A

providing social proof of the problem

6
Q

Outline the role of Minority Influence: Consistency

A

Display the same message

7
Q

Outline the role of Minority Influence: Deeper processing

A

People begin to see how unjust something is

8
Q

Outline the role of Minority Influence: Augmentation principle

A

Commitment is shown and this leads to people reevaluating their beliefs

9
Q

Outline the role of Minority Influence: Snowball effect

A

Where more and more majority change to minority

Minority becomes majority

10
Q

Outline the role of conformity research into social change

A

Appealing to Normative Social Influence

Provide information about what other people are doing

11
Q

Outline the role of obedience research into social change

A

Importance of disobedient role models

Gradual commitment

12
Q

Evaluate social change

A

+ Research support for normative influences (Nolan)

  • Minority influence is indirectly effective
  • Deeper processing more likely in majority than minority
  • Methodological issues (bad samples etc)
  • Doesn’t take into account identification
13
Q

Evaluate social change:

+ Research support for normative influences

A

Nolan
Hung messages about energy consumption
saying most residents reduce energy usage
significant decrease in energy usage

14
Q

Evaluate social change:

- Minority influence is indirectly effective

A

Slow change
Delayed therefore effects not seen for some time
Shows influence is limited

15
Q

Evaluate social change:

- Deeper processing more likely in majority than minority

A

People want to be correct and want others to agree with them

More likely to consider majority views

16
Q

Evaluate social change:

- Methodological issues

A

Based on studies from Asch, Milgram and Moscovici

Bad samples, hard to generalise

17
Q

Evaluate social change:

- Doesn’t take into account identification

A

Doesn’t take into account the degree to which people conform
Doesn’t take into account how long the change occurs