SOCIAL INFLUENCE - types and explanations for conformity Flashcards Preview

PSYCHOLOGY - paper 1 social influence > SOCIAL INFLUENCE - types and explanations for conformity > Flashcards

Flashcards in SOCIAL INFLUENCE - types and explanations for conformity Deck (10):
1

what are the 3 types of conformity?

- internalisation
- identification
- compliance

2

what is meant by internalisation?

- when one accepts a group’s views and thus private and public views have changed

3

what is meant by identification?

- when one values a group and becomes a part of it, but doesn’t agree with everything

4

what is meant to be compliance?

- outwardly going along with a group’s view yet privately disagreeing

5

what are the 2 explanations for conformity?

- normative social influence
(NSI)
- informational social influence
(ISI)

6

what is meant by normative social influence?

- agreeing with the majority in order to be liked and to gain social approval
(may lead to compliance)

7

what is meant by informational social influence?

- agreeing with the majority in order to be correct
(may lead to internalisation)

8

EVALUATION

what did LUCAS do? and how does this relate to conformity?

- asked students hard and easy maths questions
- there was greater conformity to incorrect answers when the questions were harder, especially in those with poorer ability
so...

- supports the proposal that ISI plays a role in conformity

9

EVALUATION

what did MCGHEE and TEEVAN say? and how does this relate to conformity?

- found that NSI impacted people differently and that those in need of affiliation were more susceptible to NS
(opposed to nAfilliators)
so...

- highlights individual differences in how people respond to NSI

10

EVALUATION

what did DEUTSCH and GERRARD say? and how does this relate to conformity?

- suggested a ‘two-process’ approach that NSI and ISI work together
- a dissenter may reduce NSI by providing social support or may reduce ISI by providing new information
so...

- is a limitation as it provides contradictory evidence that NSI and ISI are independent explanations for conformity