Flashcards in SOCIAL INFLUENCE - types and explanations for conformity Deck (10):
what are the 3 types of conformity?
what is meant by internalisation?
- when one accepts a group’s views and thus private and public views have changed
what is meant by identification?
- when one values a group and becomes a part of it, but doesn’t agree with everything
what is meant to be compliance?
- outwardly going along with a group’s view yet privately disagreeing
what are the 2 explanations for conformity?
- normative social influence
- informational social influence
what is meant by normative social influence?
- agreeing with the majority in order to be liked and to gain social approval
(may lead to compliance)
what is meant by informational social influence?
- agreeing with the majority in order to be correct
(may lead to internalisation)
what did LUCAS do? and how does this relate to conformity?
- asked students hard and easy maths questions
- there was greater conformity to incorrect answers when the questions were harder, especially in those with poorer ability
- supports the proposal that ISI plays a role in conformity
what did MCGHEE and TEEVAN say? and how does this relate to conformity?
- found that NSI impacted people differently and that those in need of affiliation were more susceptible to NS
(opposed to nAfilliators)
- highlights individual differences in how people respond to NSI