STUDY GUIDE #1 Flashcards
(23 cards)
Oligopoly
Concentration of a number of media industries into small number of companies; when multiple companies control a certain market
Monopoly
Exclusive possession or control of the supply or trade in a service EX: one company owning all 8 porn sites
Globalization of media
Ownership of media companies by Multinational Corporations EX facebook and youtube- target everyone all over
Audience fragmentation
Audiences for specific media content are becoming smaller and increasingly homogeneous EX talk about hannah montana with kids
Narrowcasting
Aiming to broadcast programming at smaller, more demographically homogeneous audiences; local news
Niche marketing
Aiming media content or consumer products at smaller, more demographically homogeneous audiences; selling a match to rich people
Synergy
Media Conglomerates using as many channels of delivery as possible for familiar content
Censorship
Someone in authority limits publication or access to certain media projects EX some networks allow sex scenes
Subsidiary rights
Selling books as other forms of media, paperback, cd rom, movie skripts
Aliteracy
People can read but choose not to
Hollywoodization
Synergies between books, television, and film, exclusive deals with publishers
Penny Press
Newspaper produced and sold for a penny to cover advertising costs
Yellow Journalism
Exaggerating fictional stories to attract the reasers; journalism emphasizing sensational sex, crime, and disaster news
Wire Service
Electronic delivery of news gathered by correspondents and sent to all media organizations; news-gathering organizations that provide content to members
Newspaper Chains
Newspapers published by massive media conglomerates; businesses that own two or more newspapers
Syndicates
News agencies that sell articles to a number of newspapers simultaneously; sale of radio or television content to stations on a market-by-market basis
Joint Operating Agreements
Separate news sides but use the same production, monopolistic, but good competition ; permits a failing paper to merge most aspects of its business with a successful local competitor, as long as editorial and reporting operations remain separate
Hard news
news stories that help readers make intelligent decisions and keep up with important issues: fire, war, government
Soft news
sensational stories that do not serve the democratic function of journalism: human interest stories, feature stories
Ethnic press
Foreign language papers focusing on racial issues
Libel
to lie about someone through writing
Sedition
to promote disaffection with the government EX mocking jay
Illuminated Manuscripts
handwritten scripts with artistic lettering; papers, often in a foreign language, aimed at minority, immigrant, and non-English readers EX before the printing press
