Law of demand
P increases quantity demanded decreases
Income effect - prices higher income affords less
Substitution - prices higher buy substitute as it’s cheaper
Demand determinants
Tastes Number and price of substitutes Number and price of complementary goods Income Distribution of income Expectations
Law of supply
Price increase leads to increase in quantity supplied
Profit motive - price rise more profitable
New entrants- price rises attracts new firms
Production and cost - expanding costs increase need to cover
Supply determinants
Costs of production Profitability of an alternative Profitability of joint supply Nature and random shocks Aims of producers Expectations of producers Change in tech Organisational changes Government policy
Price ceiling and price floor
Price floor - minimum price
-surplus and lost gains from trade (deadweight loss)
(Above equilibrium )
Price ceiling - maximum price
-shortages and lost gains from trade deadweight loss
(Stop monopolistic exploitation of consumers)