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Marketing Fundamentals
> Targeting and Positioning > Flashcards
Targeting and Positioning Flashcards
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Marketing Fundamentals
(17 decks)
Marketing Process
Nature of Marketing
Customer needs and values
Understanding marketplaces and consumers
Environmental scanning
Gaining customer insights
Consumer decision making and evaluation
Social and personal influences
Designing customer value-driven strategies
Marketing Planning and Strategy
Market Segmentation
Targeting and Positioning
Designing a customer value-driven marketing mix
Value through Products and Brands
Value through Pricing
Distribution: Delivering customer value
Marketing Communications
