The Commercialisation Of Sport Flashcards Preview

A Level PE - Social Cultural Factors (new) > The Commercialisation Of Sport > Flashcards

Flashcards in The Commercialisation Of Sport Deck (12):
1

How has increased media coverage lead to commercialisation of sport

Reaches a wider range of audience so incentivises commercialisation

2

How has increased advertising and sponsorship contributed to commercialisation

There is a greater brand exposure to the public so businesses want to get involved in the sport to beet their competitors

3

How has increased professionalism contributed to commercialisation

Increased pay so can financially train full time so its more entertaining so more viewers watch which attracts sponsors

4

Define commercialisation of sport

The sale, display or use of sport to generate income

5

Name 2 benefits to society on commercialisation

1. Public becomes more knowledgeable about sport as sponsors allow more TV coverage
2. Participation rates can increase due to exposure to role models
3. Spectating and participating reduces the use of recreational and illegal drugs as acts as a distraction

6

Name 2 negatives of commercialisation to society

1. Inappropriate sponsors can encourage use of anti social products
2. Deviance is highlighted that can be linked to violence in society

7

Name 2 benefits of commercialisation to individual sports

1. Increased funding for improved stadia and facilities
2. Raises profile of sport so can improve the next generation of participants
3. Tournaments can be established (eg - champions league)

8

Name 2 negatives of commercialisation to individual sports

1. Some control moved from NGB’s to media companies so changes viewing times
2. Maximum revenue goes to the big sports which are normally male dominated
3. Could argue that business has become the main objective over sport
4. Minority sports get lagged behind

9

Name 2 benefits of commercialisation to performers

1. Helps become financially able to train full time
2. Opportunity for minority sport performers to become wealthy
3. Can lead to jobs post playing career in the sport
4. Performers can become global celebrities

10

Name 2 negatives of commercialisation to performers

1. Performers can become commodities/billboards
2. Performers feel huge pressure to win to mentain sponsorship deals
3. Playing seasons made longer for increased commercialisation so increases the risk of injury
4. Sponsorship unevenly distributed between men and women
5. Lack of privacy as always in the public eye

11

Name 2 benefits of commercialisation to spectators

1. More opportunity to see top quality sport (eg - championship play offs)
2. More sporting information available
3. Sports rules can be changed to become more entertaining (eg - 20/20 cricket)
4. Sports events can become more exciting (eg - fireworks, bands)

12

Name 2 negatives of commercialisation to spectators

1. High ticket costs to live events due to increased popularity
2. Expensive sports channel subscription costs due to increased popularity
3. Adverts can be disruptive to the flow of the game making it less entertaining
4. Could encourage less participation and more speciation