The I Newspaper

Question 1

Industries & audience

Answer 1

Newspaper printed in the digital age
– launched October 2010
– first quality daily paper in 25 years
– selling points – price – 20p – convenience
– aimed at young people, with no time, middle-class commuters
– Originally linked to independent – liberal daily paper

Question 2

I news 5 key principles

Answer 2

– High-quality content
– pleasing design
– balanced opinion
– manageable layout

Initial circulation : 150k success today : 244k success
– affordable price

Question 3

Values and ideologies

Answer 3

Designed to create a bite-size version of the independent
– more liberal plus LW then DM

Question 4

Ownership

Answer 4

– Launched Alexandra Lebedev – owns
Independent/evening standard
– 2016 – bought by publishers Johnston press – 24m
– 2018 – johnston press finance difficulties – sold
– Daily Mail General Trust brought for 50m 2019

Question 5

Audience

Answer 5

61% 18-39
-male 58% female 42%
-80% social class ABC1
-less disposable income than daily mail

Question 6

Audience

Answer 6

Reform audience
“p.m. urges not to get rid of childcare reform” – charities are the ones telling PM not to do it – cause suffering to parents

Political values
left-wing – embrace social and political change - “ I’m a Dr and I’m scared the nhs could collapse” - whereas daily mail support gov

Question 7

Biased

Answer 7

Left wing - “ forcing children to study maths will make them hate it
– opinion based – about what’s going on
Type/appearance
– quality
– modern
– clean – easy or nine
– less crowded