The Mirror Flashcards
When was the daily mirror established
1903
What is the predominat readership of thedaily mirror
Working class, left wing stance
Who are the mirrors main competitors
- The sun
- targets a similiar socio-economic demograpic,
- adopts a more right wing stance
When was the set edition published the mirror
- March 2019,
- theresa may had encountered another brexit defeat.
- As a left wing paper, they were critical of the governments handlings of brexit negotiations.
- The uk was set to leave ten days after
How is the page divided the mirror
Page is split between politcal story and puff box for betting service.
Headline ‘brexit delay mayhem’ and emotive words like surrender and chaos suggest that negotiations are disastrous
How is may portrayed the mirror
Image of may looking very serioud anchors the headline,
image smaller than actor shows how little faith the mirror has in her abilities
What does the strapline suggest the mirror
‘Fighting for you’ suggests solidarity for people confused or worried about politcal turmoil for brexit
What does the betting pull out suggest
The bright green pullout dominates the page, grabbing more attnetion than a political story.
How is may presented in the article the mirror
Her hands are raised, connoting defeat
text presents her as someone who is losing, but also bravely fighting the odds.
Language portrays debate as a horse race
Binary opposition on the daily mirror
Levi strausses theory of binary opposition is present between the MPs and the nation, feeding into the ’us vs them’ideology of populism.
How does the headline and picture position may the mirror
Headline focuses on her defeat and implies she is at fault.
Personalises a complex story
Builds emotional engagement about ’dry’ politcal stories.
How does the stories represent women the mirror
May and eastenders characters are seen as weak and vulnerable.
May ’surrencers’ and Hayley has been assaulted, however mid action shots make them seem defiant.
Mirror has gender split in their audience, leading to more complex portrayal of women.
How does van zoonens theory link to the daily mirror
Van zoonen suggests that women are often portrayed as sexualised, weak or vulnerable in the media.
Headlines portray them as weak, but pics show them as defiant.
Neither are sexualised - a common convention of tabloids.
How does curran and seatons theory link to the daily mirror
Daily mirror has maintained their position by diversifyin for regional news
How does the mirror link to livingstone and lunts theory
Reach PLC is facing pressure to adhere to stricter rules on industry practice. Arisen post levenson enquiry.
