Topic 3: Language and Symbol Flashcards Preview

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Flashcards in Topic 3: Language and Symbol Deck (20)
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1

What is symbol?

something that represent another thing

2

Humans are ___, _____ and ____ creatures

symbol-making
symbol-using
symbol-misusing


M.U.M.

3

What is symbol-making?

Labour specialization, history recording and culture creation was facilitated by communication

4

What is symbol-using?

Usage of visual and verbal symbols to communicate

5

What is symbol-misusing?

Usage of symbols in a less constructive behavior

6

The most widely used symbol

language

7

What is lingua franca?

a common language for various people from all over the world to communicate

8

Symbols relation to persuasion

1. the number of countries using it as their first language or mother tongue

2. the number of countries adopting it as their official language

3. the number of countries teaching it as their foreign language of choice in schools

9

English is a ____ language

global

10

Symbols ____ more of its _______

- reveal
- user

11

Characteristics of clear communication

unvarying, static, standardized

12

Function of language

Allows communicators to talk and think about feelings, events and objects even when, in actuality, it isn't physically present

13

What is symbolic concepts?

refers to any particular individual’s unique meaning for concepts

14

What are the types of symbol concepts?

- Significant
- Connotation
- Denotation

15

Explain "significant" and provide an example

- the usage of symbols to accompany a main concept

- EG: RED color is used to accompany the STOP message

16

Explain "denotation" and provide an example

- common and shared meanings
>> people understand the symbol

- EG: profit vs loss term

17

Explain "connotation" and provide an example

- private, metaphorical, emotional meaning

- EG: the term "storm"

18

Definition of semantic

the study of how meanings conveyed through signs and language

19

Two types of semantic

Linguistic semantics

Logical Semantics

20

Importance of semantics in persuasion

Prevention of communication pitfalls >> stereotyping, over-generalization and understatement