Tourism part 2

Question 1

How is Canadian Tourism commission funded?

Answer 1

Federal tax payers

Question 2

How is Travel Alberta funded?

Answer 2

Hotel tax in rooms

Question 3

How is Tourism Calgary funded? How much is funded?

Answer 3

Municipal taxpayers/ $2 million dollars

Question 4

Modes of transportation

Answer 4

Air, Road, Rail, Water, Other

Question 5

What is the goal of air access

Answer 5

To be direct or one stop away

Question 6

What mode of transportation is critical to growing tourism industry?

Answer 6

Air

Question 7

West Jet Encore

Answer 7

Serves small communities

Question 8

What does “other” modes of transportation usually related to?

Answer 8

Vacation experience. Desired method vs. necessary method.

Question 9

How are low cost carriers more flexible?

Answer 9

Less bureaucracy and administration

Question 10

What is a model of low cost carriers and who modeled themselves after that?

Answer 10

Southwest and west jet modeled after them.

Question 11

Type of road transportation

Answer 11

Bus
Auto
Taxi
Motor Bikes
Recreation Vehicles
Cycle
Tuk Tuks

Question 12

Why are automobile clubs important to tourism?

Answer 12

Membership based
Operates worldwide travel services
Publishes maps, books, visitor centers
DMO works with these groups

Question 13

Self-driving market

Answer 13

Rubber Tire

Question 14

Where in Canada is Rubber Tire bigger/smaller compared to Alberta?

Answer 14

Alberta has less Rubber tire than eastern Canada because of high population states by Ontario

Question 15

Why is it bad Ontario is reliant on US cross border car traffic

Answer 15

Slow economy hits harder
Strong Canadian Dollar
Passports
Casino industry, Niagara Falls, wine tours

Question 16

Hosts annual marketplace for destinations to pitch their city for inclusion in tours- organized so motor coach companies can grow

Answer 16

American Bus Association

Question 17

What do you need to know for motor coach tour?

Answer 17

Who is a coach fan and who is not. (chinese vs. germans)

Question 18

Why is rail niche in North America?

Answer 18

Vacation choice rather than mode of transportation

Question 19

What is contributing to cruise ships as a fast-growing industry?

Answer 19

Demographics
Resort experience & mode of transportation
Cater to younger demographics
Cruise ship IS the holiday

Question 20

Why Package Tourism products?

Answer 20

Helps all partners sell more
Makes it enticing
Makes it easy to decide
Low season and shoulder season

Question 21

When do packages work best

Answer 21

Slower times

What the economy is doing

Question 22

Who is the leader in packaging for destination

Answer 22

DMO

Question 23

Who is the leader in packaging for a hotel

Answer 23

Sales team

Question 24

Logistics of packaging

Answer 24

Calling other partners
Convincing them to work together
Pricing it out
Designing it
Marketing it
Measuring it

Question 25

How does funding work in packages

Answer 25

Most self-fund Sharing the costs reduces marketing costs for each participant Travel Alberta may share the cost Costs not always shared equally

Question 26

Two types of seasonality in tourism

Answer 26

Weather, occupancy

Question 27

What season should you do packages?

Answer 27

Shoulder season

Question 28

What does public relations require?

Answer 28

Good event with goal Media attendance Not done only for media Written invitations and press releases

Question 29

How is public relations different from advertising

Answer 29

Giving an experience vs. telling it in ad

Question 30

Difference between travel media and public relations

Answer 30

Public relations can be accomplished by any company and travel media is exclusive to tourism

Question 31

Travel media is also referred to as ____

Answer 31

Earned media

Question 32

FAM

Answer 32

familiarization trip- writers come to experience your destination

Question 33

Who are the travel media?

Answer 33

``` Newspapers Magazines Broadcasters Guidebook authors Freelance writers Online writers/bloggers ```

Question 34

What has the best ROI for a destination?

Answer 34

Earned Media

Question 35

Proactive versus Reactive Media

Answer 35

Proactive- pitching story ideas to writers | Reactive- Responding to writers who have been assigned a story (fact-checking)

Question 36

Most critical tool for Travel media

Answer 36

High resolution photo/video

Question 37

What's the best way for someone to write about your product

Answer 37

Experience it as the guest would

Question 38

What's the key to sucessful media marketing program?

Answer 38

Follow up