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Flashcards in true/false Deck (30):
1

John Campbell's Boston Newsletter, published in 1704, lasted only one issue.

False

2

The Federalist Papers were a group of newspapers that supported the idea of a federal government.

False

3

The development of newsprint contributed to the advent of the penny press

True

4

An example of "personal journalism" in the 1800s was a publisher spelling words just the way he liked.

True

5

Bylines came into use because Union army officials wanted to know where reporters had received their information.

True

6

The Christian Science Monitor contains mostly religious feature articles.

False

7

The advent of news coverage through newsreels, radio, and TV, seriously dampened the public's appetite for printed news.

False

8

The largest national newspaper today is the New York Times

False

9

The Audit Bureau of Circulations audits both newspaper circulation and Web sites.

True

10

The ASNE set a goal in 1978 for minority employment, which it met in 2000.

False

11

Magazines are often referred to as "periodicals" because they periodically change their style and content.

False

12

Godey's Lady's Book was the first magazine to offer color illustrations, with each illustration in each copy tinted by hand.

True

13

In the magazine business, an adjacency is the opportunity to place a magazine next to a very popular one, on the newsstand.

False

14

During their Golden Age from 1885 to 1905, magazines became important in shaping public opinion.

True

15

The advent of radio seriously hurt the magazine industry.

False

16

A webzine is the Internet version of a traditional magazine.

False

17

When talking about the magazine business "the publisher" could mean a person or a company.

True

18

Most magazines have primarily full time writers.

False

19

When magazines put out split-run editions, it means they are making a smaller than the usual number of copies.

False

20

According to the text, heavy magazine readers also tend to be heavy TV watchers.

False

21

"The Trust" set up by Thomas Edison influenced many filmmakers of the time to move away from New York.

True

22

The practice of forcing theaters to show movies with unknown stars, in order to get movies with established stars was known as blind booking.

False

23

During their golden age from around 1930 to 1950, movies were of high quality but people couldn’t afford to go to see them very often.

False

24

The technology public address systems necessary for talking films was ready by the 1910s.

True

25

Smell-o-vision was a special movie effect once used to make a film seem more real.

True

26

Most of the people who invest in films see a profitable return on their money.

False

27

The concept of billing people as producers, who were only peripherally involved with a film, was challenged in 2006 by the Producers Guild of America.

True

28

On a film crew, the best boy is the assistant to the key grip.

False

29

A sales strategy called "universal-release" is a method of pirating movies.

False

30

In Hollywood, movie scripts are often written by committee.

True