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AQA Sociology AS level Research Methods > Types Of Data > Flashcards

Flashcards in Types Of Data Deck (10)
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1

What type of research methods are primary data?

Questionnaires
Interviews
Experiments
Observations

2

What research methods are secondary data?

Official statistics
Personal and historical documents
Mass media

3

What is primary data?

Data collected by the sociologist

4

What is secondary data?

Data that's the sociologist uses but did not collect

5

What are strengths of primary research?

Sociologists have a high level of control
Can research groups which have previously been ignored

6

What are limitations of primary data?

Expensive
Time consuming
There are barriers which prevent the sociologist from doing research themselves

7

What are strengths of secondary data?

Quick
Cheap
Representative
Useful for seeing comparisons over time

8

What are limitations or secondary data?

Have a hidden agenda so it is not reliable or valid
Might not fit the sociologists exact purpose
Operationalised - one sociologist may interpret a key term differently to another

9

What is a close ended question?

Limited to a short answer
Can pick an answer from a pre-selected list of responses

10

What is an open ended question?

Respondent answers question in their own words and require some explanation