UNIT 2 Flashcards
(72 cards)
Law of demand
there is a negative relationship between price and quantity demanded, c.p.
Assumptions for demand
Income effect: an increase in income leads to an increase in demand
Substitution effect: consumers tend to substitute goods with similar, cheaper goods
Law of diminishing marginal utility: as we consume more of an item, the amount of satisfaction produced by each additional unit of that good declines
Non-price determinants of demand
Change in real income (demand effect)
Change in the price of substitute goods (substitution effect)
Change in the price of complementary goods
Change in taste & preferences
Change in the number of consumers in a market
Future price expectations (speculation)
Definition of demand
Demand is the amount of a good or service that a consumer is willing and able to purchase at a given price in a given time period
Definition of supply
Supply is the amount of a good or service that producers are willing to supply to consumers at a given price in a given time period
Assumptions of supply
Law of diminishing marginal returns = adding an additional factor of production results in smaller increases in output.
Increasing marginal costs = the cost added by producing one additional unit of a product or service.
Non-price determinants of supply
Changes to the costs of production
Changes to indirect taxes & subsidies
Changes to technology
Changes to the number of firms in a market
Weather events/black swan
Future price expectations
Goods in joint and competitive supply
What is market equilibrium
when demand = supply
What is disequilibrium
a loss or lack of equilibrium or stability
What is the price mechanism
The interaction between supply and demand in a free market
This interaction determines prices, which are the means by which scarce resources are allocated between competing wants/needs
What is a Veblen good
As price goes up, Qd goes up
- usually luxury goods
Resource allocation
As a signal: they give information to producers and consumers about where resources are wanted
As an incentive: when prices rise, it serves as an incentive for producers to produce that good instead of others to profit maximise
Rationing
Prices ration scarce resources
When resources become scarce, prices increase so that only those who can afford them can consume them
Consumer surplus
the difference between the price a consumer is willing to pay and the price they have actually paid
area on the top
Producer surplus
the difference between the price a producer is willing to sell a good for, and the price it is sold at
area below
social/community surplus
Consumer + Producer surplus
competitive market equilibrium
marginal benefit = marginal cost
price elasticity of demand
A measure of the responsiveness of quantity demanded to a change in price
PED formula
%ΔQd/%ΔP
meanings of different PED/PES values (0-1, 1-∞, 0, ∞)
0-1 = inelastic
1-∞ = elastic
0 = perfectly inelastic
∞ = perfectly elastic
determinants of PED
Availability of substitutes
Addictiveness
Price as a proportion of income
Time period (in the short term, consumers are less price elastic)
The PED of primary commodities is lower than that of manufactured goods due to the decreased availability of substitutes
significance of PED
Firms can use PED to maximise revenue: if their product is price inelastic in demand, they should raise their prices; and if it is price elastic in demand, then they should lower their prices
Governments can use PED to decide how to manage subsidies and taxes: if governments tax price inelastic in-demand products, they can raise tax revenue without harming firms too much
PED along a linear demand curve
PED falls as we move down a demand curve (elastic above 1 (in the middle), inelastic below)
YED
A measure of the responsiveness of quantity demanded to a change in income