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Flashcards in Unit 3 Deck (98):
1

a group of organizations involved in producing or handling the same product or type of service

industry

2

industry subdivisions

industry

3

subsets of an industry

industry

4

the guidelines and goals for different entertainment industries

industry standards

5

the average expectation within an industry

industry norm

6

wood bats, years out of hs, PED's

industry norm

7

are based upon industry standards, norms, and trends.

marketing decisions

8

manages the marketing and administration of sports camps throughout the country

U.S. Sports Camps

9

coaches hire their own staff

U.S. Sports Camps

10

website generated millions in online sales in one year

U.S. Sports Camps

11

important for establishing loyalty

U.S. Sports Camps

12

Nike sponsors many camps

U.S. Sports Camps

13

provides apparel to staff and campers

U.S. Sports Camps

14

perpetually seeks programming that will yield higher viewer ratings

sport television industry

15

continually seeking new ways to reach viewers

sport television industry

16

internet

sport television industry

17

video ipods

sport television industry

18

on demand cable

sport television industry

19

specific cable channels

sport television industry

20

professional athletes cannot plan on a lifelong career

motivational speaking and writing

21

many people enjoy listening to and reading what famous individuals have to say

motivational speaking and writing

22

a message that is interesting repeatedly

successful speaking

23

well written speeches

successful speaking

24

excellent communication skills

successful speaking

25

strong promotional campaigns

successful speaking

26

an agent

successful speaking

27

All American Speakers Bureau

price of motivation

28

speakers receive between $5,000 and $50,000 for an individual speech

price of motivation

29

when an athlete's story has a broad appeal, more people are likely to buy their book

writing their stories

30

a writer who takes someone's experiences and ideas and commits them to paper on behalf of that person

ghostwriter

31

a percent of the sale price of each book that is paid to the author

royalty

32

plans the marketing and promotional campaign for an author

literary agent

33

compensation is a percent of book sales

literary agent

34

every year parents make sizable expenditures to send their children to sports camps and clinics

sports camps and clinics

35

generally, a sports camp sponsor can expect the following:

sponsorships

36

a positive public relations campaign

sponsorships

37

visibility and recognition of sponsorship

sponsorships

38

advertising space in the camp's publications

sponsorships

39

sponsor marketing materials on display at camp

sponsorships

40

potential product sales at camp

sponsorships

41

parents need to carefully read camp literature to ensure that what the camp provides meets the family's expectations

camp expectations

42

the location of the camp should be considered to ensure it meets the needs of the family

camp expectations

43

single skill focus

clinics

44

shorter duration

clinics

45

limited enrollment

clinics

46

help capture a larger fan base for the sports

clinics

47

local news coverage in a variety of media

good marketing equals success

48

product giveaways

good marketing equals success

49

interviews and photos

good marketing equals success

50

a community appearance by a camp celebrity

good marketing equals success

51

follow up materials are critical for future ________ of camp

sessions

52

parent surveys

follow-up materials

53

mailing list of attendees

follow-up materials

54

alumni incentives

follow-up materials

55

alumni networking for potential new campers

follow-up materials

56

well researched and thoughtfully planned marketing will yield the most effective results

advertising

57

short ad lead-times

newspapers

58

inexpensive

newspapers

59

large non-targeted audience

newspapers

60

longer ad lead-times

magazines and e-zines

61

higher ad rates

magazines and e-zines

62

targeted audience

magazines and e-zines

63

although direct mail is the most expensive advertising method, if it is sent to a well-researched group of consumers, it can be the most effective method

mailings and brochures

64

the travel industry is the world's largest industry

traveling

65

traveling for pleasure

tourism

66

companies and individuals who create and market tours

travel trade

67

total of new spending resulting from the event or attractions

direct economic impact

68

multiplier effect

indirect economic impact

69

the portion of the money spent locally by visitors that is in turn spent by local residents

indirect economic impact

70

travel planned around a special interest

niche travel

71

responsible travel to natural or natural areas that conserves the environment and sustains the well being of the local people

ecotourism

72

enjoying while simultaneously preserving natural environments so that they may also by enjoyed in the future

sustainable tourism

73

attracting visitors is critical to keeping a hall of fame alive

Halls of Fame

74

word of mouth is the most effective promotion for a hall of fame

Halls of Fame

75

some hall of fames offer a complete destination

Halls of Fame

76

additional entertainment sources are located nearby

Halls of Fame

77

family-oriented destinations

theme parks

78

aimed at adults

resorts

79

has 95 attractions, hosts M50 visitors annually

Orlando, Florida

80

tries to be a comprehensive provider of products and services a visitor may require

Disney

81

ESPN THE ______ at Disney

weekend

82

sports and entertainment is a worldwide

industry

83

is worldwide leader in the theme park industry

Disney

84

when two groups (including businesses and governments) share the costs and profits of a business

joint venture

85

water, sewer, roadways, and all other underlying framework

infrastructure

86

international economic relationships

globalization

87

soccer is a dream event for

international marketing

88

the _____ ___ is held every four years

World Cup

89

the _____ ___ provides valuable promotional opportunities

World Cup

90

in sales for Nike and for Adidas - Salomon

$1.5B

91

introducing the "Bud" brand name in Germany

World Cup valuable promotional opportunities

92

current world sports has much to do with political history of the last

50 years

93

after WWII, Japanese became quite interested in

baseball

94

in 2006, ___ was held

WBC

95

to produce WBC

$50M

96

profit from WBC

$15M

97

2006 formation of Warner-SK Telecom dramatically changed the way consumers buy, store, and listen to

music

98

theft of copyrighted material

piracy