unit 5.2 quizlet Flashcards
1
Q
Segmentation
A
A market is divided into different groups based on wants and needs
2
Q
Market segments
A
Age, income, gender, occupation, religion, sexuality, location
3
Q
Niche market
A
Selling to a small section of a market with particular needs
4
Q
Mass market
A
Selling to a large section of the market with generic needs
