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Flashcards in Unit 6 Deck (86):
1

involves the transportation and dissemination of a product or service

distribution

2

an economic system that allows the unregulated supply and demand of products to drive the economy

free enterprise

3

many countries discourage products produced in other countries from entering easily into their own countries

global challenges

4

restrictions

global challenges

5

tariffs

global challenges

6

The U.S. has no formal barriers to the import of audiovisual

entertainment

7

demand for foreign-produced entertainment

is low

8

in 1949, Walt Disney hired a European citizen to run the Disney distribution operations in Europe.

Disney in Europe

9

today, Disney character merchandise can be purchased anywhere in the world

Disney in Europe

10

two major channels of distribution

the channels

11

live

direct

12

media

indirect

13

the facility where an event is held

venue

14

the means of distributing the event to a large volume of people (the masses)

mass media

15

is unique

radio

16

requires inexpensive equipment

radio

17

readily available where other media is unavailable

radio

18

over 110.6 million U.S. households own at least one television

television

19

male viewers between the ages of 18 and 49 are the target audience of most televised sporting events

television

20

sponsors' advertising is geared to the target audience

television

21

has sent shock waves through the major traditional media

the internet

22

as internet technology improves, creative ideas emerge for its use to enhance and complement the other channels of distribution

the internet

23

types of delivery systems

platforms

24

amateur athlete

amateur sports and recreation

25

unpaid

amateur athlete

26

plays for enjoyment and challenge

amateur athlete

27

the recreation industry is driven by

health

28

the recreation industry is driven by

leisure time

29

the recreation industry is driven by

money

30

a balance must be struck between the need for outdoor recreation and the need to preserve the environment

facilities versus wilderness

31

participation in recreational sports is directly related to income

getting access

32

a 1972 amendment to federal education law

title IX

33

prohibits discrimination against females in high school sports

title IX

34

a winning college team has economic implications for its:

school, community, region, and state

35

the Bowl Championship Series (BCS)

NCAA Football Rules

36

equates to big money

high BCS ratings

37

determine which teams play in the national championships

high BCS ratings

38

in 2010, participating teams will receive between $14.8 and $18.3 million

high BCS ratings

39

sponsors pay for teams' travel and participation expenses

high BCS ratings

40

sponsors want a sell-out crowd and a large TV audience to maximize revenue

high BCS ratings

41

in market driven economies, professional sports are distributed based on demand

pro sports

42

in government controlled economies, distribution of sports is tightly controlled

pro sports

43

had a combined audience of 32 million people

2010 FIFA World Cup matches

44

were broadcast in HDTV, 3D

2010 FIFA World Cup matches

45

took three years to plan

2010 FIFA World Cup matches

46

had more than 300 broadcast partners

2010 FIFA World Cup matches

47

provided a disposable arena for 10,000 fans of the final games

2010 FIFA World Cup matches

48

most watched final game in U.S. history 24.3 mil

2010 FIFA World Cup matches

49

some countries with restrictive governments prohibit and/or censor the broadcast of games

political football

50

in the U.S., demand for professional sports team exceeds supply

distributing the game

51

a combination of independent businesses formed to regulate production, pricing, and marketing of a product

cartel

52

controls the marketing mix and governs the distribution of the games

league agreement

53

special legislation exists to exempt professional sports teams from federal antitrust laws

league agreement

54

regions with a large potential customer base are considered favorable for the location of a team

how distribution is decided

55

to financially back a team

subsidize

56

often with public funds

subsidize

57

price that existing leagues' owners set for the new owner of a franchise

expansion fee

58

corporations will pay high fees to get their name on a stadium

expansion fee

59

through assorted media outlets, the NFL offers related coverage 24/7

nonstop distribution

60

digital files

from vinyl to iPod

61

music stored on a digital file can be played on personal computers or portable media players

digital files

62

the lines between the various information, communication, and entertainment media are becoming more and more blurred

media merge

63

initially there were three TV networks

cable mania

64

ABC, NBC, CBS

three initial cable networks

65

a way of distributing multimedia files over the Internet for playback on computers, iPods, cell phones, and other mobile devices

podcast

66

all television transmissions must convert from analog to digital format by February 2009

digital delirium

67

after analog transmissions stop, a set-top converter box will be required to use an analog TV

digital delirium

68

satellite radio/tv systems have three components

space-BASED RADIO'TV

69

satellites that orbit the earth

satellite radio/tv systems

70

ground stations that transmit signals to the satellites

satellite radio/tv systems

71

radio/tv receivers that unscramble the symbols

satellite radio/tv systems

72

provides services on demand

satellite radio/tv

73

uninterrupted service from coast to coast

satellite radio/tv

74

broadcast webs

mega distribution

75

groups of related entertainment businesses that produce shows or provide services for other group members

mega distribution

76

when one company controls several different areas of the same industry

vertical integration

77

is vertically integrated

Disney

78

seeks to create cross-promotional opportunities

Disney is vertically integrated

79

can market both advertising and entertainment to the world

Disney is vertically integrated

80

from a business planning perspective, it is difficult for sports and entertainment distributors to keep up with technological changes

digital platforms

81

file-sharing

the Internet Music Revolution

82

making files available for others to download

file-sharing

83

unauthorized copying

the Internet Music Revolution

84

lawsuits can be filed against company owners who have a large collection of illegally obtained copyright-protected

materials

85

MP3

The Internet Music Revolution

86

a digital audio encoding and compression format designed to greatly reduce the amount of data required to represent audio

MP3