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Flashcards in Vocab Deck (44)
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1

Bauhaus

-a design school that existed in Germany from 1919-1930
-promoted ideas that led to "the international style" and "Modernism"
-Credited with being the foundation of 20th century Modernism

2

The process of developing design ideas

1. Briefing
2. Research
3. Listing
4. Thoughts
5. Conception
6. Thumbnailing

3

Fact-gathering must?

Precede all creativity

4

Successful Composition

Unity with contrast

5

5 principles of design

Balance,sequence,proportion,unity,emphasis

6

Purpose of graphic design,particularly advertising?

Influence people's behavior

7

The Grid

-a method of attaining unity and consistency through proportion
-a carefully planned relationship of vertical and horizontal space and the proportions it generates
-a foundational template that many publications use to attain continuity

8

Designing with Hierarchy

Incorporating elements based on their range of importance as they relate to the concept

9

Combining Typefaces. What's better?

To choose contrasting typefaces

10

Determining balance

Measuring the weight and placement of elements in accordance with the optical center of the composition

11

Unifying elements with space

Organize your negative area to the outside of your elements, minimizing it between your elements

12

Design of specific text blocks to the overall design of the page

Easier to read when aligned flush left

13

Visual communication, accomplished in two step process...

First to attract the viewers attention, then inform them

14

Successful Design

a) one thing should dominate the page
b) the typeface variety should be minimal and some about of negative space must be visible
c)the text should be easy to ready and the imagery must be relevant

15

The Golden Mean

-an ancient geometric design system
-an inherent numbering system observed frequently in both plant and animal life
-when a number relates to a larger number as the larger number relates to the sum of both numbers
-the only proportional system that simultaneously increases by simple addition and geometric progression

16

Form follows function

A designer's purpose dictates its structure and appearance

17

Graphic design may be viewed as...

A visual language due to it's power to communicate

18

Graphic designers in the US

Approximately 160,000

19

Important questions concerning any project

Who is the audience?
What is the project's objective?

20

A designer for magazines and newspapers

An editorial designer

21

Entry level positions in graphic design

Intern,junior designer and assistant designer

22

Entry level designers portfolio

Should have ten to twenty pieces

23

Less is more

-a simpler design will have more impact
-one idea provides more clarity than featuring several
-fewer objects are easier to decipher

24

The process inks

Yellow,magenta,cyan,black

25

Split-complementary color scheme

Choosing colors that are opposite on the color wheel, then replacing one of those colors with two that are and close proximity

26

Working in house

Graphic designers working on the client side, in their organizations creative department

27

Live Area

The area of a design containing all elements that mist print

28

Saul Bass and Kyle Cooper

A designer who intends to specialize in motion graphics would most likely benefit from look at the work of these guys

29

Interactive designers

Work on web sites,mobile devices, and cd-roms

30

Environmental graphics

Evolved from sign painting