Vocabulary Midterm Vis. Comm. Flashcards

1
Q

beard line

A

an imaginary line that runs along the bottoms of descenders

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2
Q

base line

A

an imaginary line upon which the base of each capital rests

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3
Q

mean line

A

an imaginary line that establishes the height of the body of lowercase letters

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4
Q

cap line

A

an imaginary line that runs along the top of the capital letters

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5
Q

ascender

A

a stoke on a lower case letter that rises above the meanline

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6
Q

descender

A

a stoke on a lowercase letterform that falls below the baseline

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7
Q

counterform

A

the negative space that is fully or partially enclosed by a letterform

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8
Q

terminal

A

the end of any stroke that does not terminate with a serif

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9
Q

stem

A

a major vertical or diagonal stroke in the letterform

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10
Q

eye

A

the enclosed part of the lowercase “e”

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11
Q

fillet

A

the contoured edge that connects the serif and stem in bracketed serifs. (bracketed serifs are connected to the main stroke by this curved edge; unbracketed serifs connect to the main stroke with an abrupt angle without this contoured transition)

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12
Q

crossbar

A

the horizontal stroke connecting two sides of the letterform (as in e, A, and H) or bisecting the main stroke (as in f and t)

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13
Q

stress

A

the stress of letters, which is a prominent visual axis resulting from the relationships between thick and thin strokes, may be left-angled, vertical, or right angled in appearance

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14
Q

x-height

A

this proportional characteristic can vary immensely in different typefaces of the same size. typically, x-heights are considered to be “tall” when they are at least two-thirds the height of capital letters. they are “short” when they measure one=half the height of capital letters

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15
Q

classifications (6 types)

A
Old Style
Italic
Transitional
Modern
Egyptian
Sans Serif
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16
Q

egyptian

A

slab serif

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17
Q

bracketed

A

serif is unified with the stoke by a tapered, curved line

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18
Q

non-bracketed

A

without the tapered, curved line connecting serif to stroke

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19
Q

set width

A

an expression of the ratio between the black vertical strokes of the letterforms and the intervals of white between them.

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20
Q

letterpress

A

printing from a hard, raised image under pressure, using viscous ink

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21
Q

movable type

A

the system of printing and typography that uses movable components to reproduce the elements of a document (usually individual letters or punctuation).

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22
Q

offset lithography

A

the process of printing from a flat surface treated so as to repel the ink except where it is required for printing.

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23
Q

points

A

the smallest unit of measure, being a subdivision of the larger pica.

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24
Q

picas

A

a typographic unit of measure corresponding to 1⁄72 of its respective foot, and therefore to 1⁄6 of an inch.

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25
Q

12 points = ? pica

A

1

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26
Q

6 picas = ? in

A

1

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27
Q

72 points = ? in

A

1

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28
Q

gutenberg/gutenberg bible

A

first thing printed

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29
Q

miniscule

A

Lowercase

30
Q

majuscule

A

Uppercase

31
Q

kerning

A

an adjustment in the interletter space to make the interval more consistent with other letter combinations

32
Q

tracking

A

adding or subtracting units to expand or contract the space between letters

33
Q

type family

A

a group of related typefaces, unified by a set of similar design characteristics

34
Q

legibility

A

the quality of being clear enough to read

35
Q

line length

A

the length of the line of characters in the body of text

36
Q

column width

A

defines the line length

37
Q

character count per line

A

xx

38
Q

type choice

A

xx

39
Q

text type size

A

8-12 pt

40
Q

leading

A

1-4 pt

41
Q

type color

A

xx

42
Q

what is the format - 9/11

A

type point size/leading

43
Q

helvetica film

A

developed by max miedinger and eduard hoffmann in 1957

44
Q

heirarchy

A

xx

45
Q

widow

A

very short line - usually one word, or at the end of a hyphenated word - at the end of a paragraph or column.

46
Q

orphan

A

single word, part of a word or very short line, except it appears at the beginning of a column or a page.

47
Q

paragraph indicators

A

xx

48
Q

rivers

A

xx

49
Q

consistant rags

A

xx

50
Q

jan tschichold

A

xx

51
Q

traditional page vs. modern page

A

xx

52
Q

margins

A

xx

53
Q

multi-column grids

A

xx

54
Q

flow line

A

xx

55
Q

column intervals

A

xx

56
Q

modern page characteristics

A

asymmetrical, form follows function, micro vs. macro, less is more

57
Q

josef muller brockmann

A

xx

58
Q

international typographic stytle/swiss style modular grids

A

xx

59
Q

armin hoffman

A

xx

60
Q

herbert bayer

A

xx

61
Q

wolfgang

A

xx

62
Q

wim crouwel

A

xx

63
Q

contrast

A

xx

64
Q

point

A

xx

65
Q

line

A

xx

66
Q

line

A

xx

67
Q

shape/form

A

xx

68
Q

value

A

xx

69
Q

repetition

A

xx

70
Q

cropping

A

xx