Voting Behaviour And Media Flashcards

1
Q

What is partisan realignment?

A

Switching your party vote

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2
Q

What was labours 2017 pledge ?

A

To conduct a gender impact assessment on all policies and legislation.

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3
Q

What was the Conservative party during 1970s for ?

A

β€˜Housewives’ (keep prices down to allow mothers to run an effective home.)

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4
Q

What are AB voters ?

A

professional occupations (doctors)

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5
Q

What are C1 voters

A

Junior managerial, supervisory (teacher, social worker)

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6
Q

What are C2 voters ?

A

Skilled manual occupations (plumber, hairdresser)

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7
Q

What are DE voters ?

A

Semi skilled/unskilled manual occupations (bar staff)

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8
Q

What are β€˜floating voters’?

A

Didn’t vote way their class intended

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9
Q

What percentage of DE voters voted Labour in 1964

A

64%

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10
Q

define β€˜valence’

A

relative success/failure of a governments policies.

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11
Q

What is issue/salient voting?

A

voters concentrate on a single issue

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12
Q

What is instrumental voting ?

A

Voting for voters best interest

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13
Q

What is expressive voting?

A

Voting for what will benefit whole community.

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14
Q

How did the economy impact New Labour ?

A

2001-2005 there was a strong economy
2008- economic crisis
2010 - power transferred to conservatives

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15
Q

what is economic competence?

A

How well the party will manage the economy

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16
Q

Why was Brown 2010 punished ?

A

For being indecisive

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17
Q

What are examples of issues within issue voting ?

A

NHS, Brexit, The environment, Cost of Living

18
Q

What are some examples of parties adopting popular ideas ?

A

main parties adopting green policies
Conservatives developing eurosceptic attitudes.

19
Q

What has made terrorism a major factor ?

A

9/11
Manchester bombings 2017

20
Q

Who suffered the worst satisfaction ratings of any opposition leader ?

A

Corbyn

21
Q

Who suffered a negative poling image before election though regained lost seats in 2017

A

Sturgeon

22
Q

How many live paid ads did conservatives put on Twitter in 2019?

A

2500

23
Q

How many ads did the lib dems have but lost seats in 2019?

A

3000

24
Q

What is the post truth era

A

Situation where people are more likely to accept an argument based on emotions and beliefs than on facts.

25
Q

What percentage of newspapers support the conservatives ?

A

79%

26
Q

What was the impact of the media in 1997?

A

Sun switched support to labour, persuading former conservatives to vote labour - β€œthe sun backs blair”
Labour also used spin doctors to promote a better image in the press
β€œit was the sun wot won it”

27
Q

How much did the conservatives spend on ads on google and YouTube in 2019?

A

Β£11000

28
Q

What labour ad was aimed at women over the age of 55?

A

About change to the state pension age

29
Q

What is cynicism

A

Prioritising negative views

30
Q

Why can it be argued Opinion Polls effect voting?

A
  • 2015, opinion polls predicted a close result but still underestimated conservatives. In conservative campaigns it promoted fear in the public of another coalition.
  • In 1997 Major refrained from calling a general election due to performing poorly in polls
31
Q

What % of people aged 18-24 turned out to vote in 2019?

A

47%

32
Q

What was the turnout for ABs in 2019?

A

68%

33
Q

What was the turnout for BME voters in 2019?

A

52%

34
Q

What was the red wall Blair constituency that changed to con in 2019?

A

Sedgefield

35
Q

What was the gap DE voters voting con and labour in 1997?

A

40%

36
Q

What was the gap of DE voters voting Con and Lab in 2019?

A

2% favouring Con

37
Q

What % of 18-24 year olds voted Lab in 2019?

A

56%

38
Q

what was the largest % of vote for labour in 2019?

A

Women aged 18-24

39
Q

what was the percentage of men AND women aged 65+ that voted conservative?

A

64%

40
Q

who was more likely to vote conservative in the 2019 election (education)?

A

GCSE or below
58% did

41
Q

who was more likely to vote labour in the 2019 election (Education)?

A

Degree or higher
43% did

42
Q

what is the rational choice theory?

A

support the party which would benefit them the most if they were in power