Flashcards in Week 3 Deck (10):
Who are the most imp users
The “first” ones; the early adopters
If they understand and use, they will promote to lower tiers and help define value proposition
What is the target market?
Group of users product/service is aimed at
Identify in terms of demographic, purchasing power, literacy, education etc
Total opportunity for product in addressable units
Use research or extrapolate data from early selling efforts
What is product-market-fit?
Gauge whether good match between users and product
Test whether conceptual product solves the problem
Is this the right soln? Should we pivot?
What are product features? How are they defined?
Any considerable component of product
Defined by developing a table of estimated effort and estimated value
What is the minimum viable product?
Minimum set of features that achieves product goals
Solve problem robustly
How is positioning done?
Know competitors and competing products
Take two critical parameters that matter to users
Fill landscape with competitors and fill gap
Position your idea here!
Why go modular?
Upgrades without big cost
Testing in isolation
Problems with modularity?
Overall system may not be seamless