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1

Put simply, rhetoric is

strategic communication

2

3 appeals

ethos, logos, pathos

3

5 canons

1. Research
2. Arrangement
3. Style
4. Memory
5. Delivery

4

3 classical genres

1. Forensic
2. Deliberative
3. Epideictic

5

Forensic

judicial

6

Deliberative

political

7

epideictic

ceremonial

8

ethos

moral character of the speaker

9

pathos

puts the hearer into a certain frame of mind

10

logos

the intellectual content of the speech itself