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2029MKT - Advertising & Creative Strategy Final Exam Flashcards
Decks in this Class (4):
Chapter 11 Media Planning
Chapter 11: Media Planning
what is media planning,
what is the aperture concept,
what are the 4 steps in the media pla...
Chapter 12 Creative Advertising
Chapter 12: Creative Advertising
what are the principles of effective ...,
what is the big idea,
effective creative concepts focus on ...
Chapter 13 Copywriting
Chapter 13: Copywriting
what are the four types of ads for which,
what is a copywriter,
what should be considered in advertising
Chapter 14 Visual Communications
Chapter 14: Visual Communications
art directors use visual communicatio...,
what is visual impact,
what is a spot colour in print art
Current Learners (5)
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2029MKT - Advertising & Creative Strategy Final Exam
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