Consumer Behaviour Flashcards

Decks in this Class (11):

  • Lecture 1
    8 Cards
    Preview Flashcards
  • Lecture 2
    11 Cards
    Preview Flashcards
  • Lecture 3
    10 Cards
    Preview Flashcards
  • Lecture 4 Conjoint Analysis
    7 Cards
    Preview Flashcards
  • Lecture 5 Construct Elicitation
    14 Cards
    Preview Flashcards
  • Lecture 6 Means End Chains Theory
    13 Cards
    Preview Flashcards
  • Lecture 7 Scale Concepts
    13 Cards
    Preview Flashcards
  • Lecture 8 Scale Development
    12 Cards
    Preview Flashcards
  • Lecture 10 Compositional Perceptual Mappi
    9 Cards
    Preview Flashcards
  • Lecture 11 Market Segmentation
    11 Cards
    Preview Flashcards
  • Lecture 12 Cluster Analysis For Segmentat
    11 Cards
    Preview Flashcards
Current Learners (1)