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Decks in this class (4)
Luxury Brand Management
Define luxury 1,
Define brand 2,
Berthon s 3 spheres 3
24
cards
Luxury Consumer Behaviour 1 à 5
What is consumer behaviour 1,
Why do we need data 2,
Why digital revolution influenced...
18
cards
Luxury retail services
Retail economics 1,
Luxury store needs 2,
Retail nom 3
51
cards
Luxury Consumer Behaviour 6 à 8
External factors 1,
Brand communities 2,
Word of mouth 3
24
cards
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Luxury Brand Management
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