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Marketing

This class was created by Brainscape user Sabrina pawley . Visit their profile to learn more about the creator.

By: Sabrina pawley
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Decks in this class (17)

sem 1 book definitions
What is marketing 1,
Selling is 2,
A state of felt deprivation of so...
190  cards
Sem 1 lecture definitions
Define marketing 1,
What type of philosophy is market...,
What is a transaction 3
128  cards
Chinese beer case study
How big is the chinese beer market 1,
How much growth is there i the ch...,
Beer on trade vs off trade 3
10  cards
Research methods
Marketing research 1,
Market research planning 2,
The planning diagram information ...
63  cards
chinese beer answer
Market size 1,
Comparing market size 2,
Market growth volume 3
30  cards
chinese spirits answer
Market 1,
Rollercoaster shape to value 2,
Competition 3
14  cards
Quigley Case Study
Quigley 1,
Political 2,
Economic 3
11  cards
Weatherproof case study
Weatherpruf 1,
Political 2,
Economic 3
17  cards
holiday market segmentation
4 ways to segment that i m using 1,
Arc leisure model 2,
Arc leisure model provides 3
19  cards
Easy Jet
Strengths 1,
Traditional legacy airlines 2,
Opportunity 3
12  cards
observation
Observation 1,
Structured observation 2,
Unstructured observation 3
13  cards
experimentation
Generally research is 1,
Exploratory research 2,
Descriptive research 3
21  cards
demographic segmentation
Demographic segmentation is 1,
Kotler 2,
Capturing demographic info is 3
36  cards
geodemographic segmentation
Geodemographic segmentation is a ...,
Geodemographic segmentation is an...,
Geodemographic segmentation is a ...
8  cards
psychographic segmentation
Kotler 1,
Psychographic market segmentation...,
It is a reflection of 3
14  cards
behavioural segmentation
Kotler 1,
Behavioural market segmentation is 2,
Behavioural segmentation variables 3
32  cards
STP- targeting
SEGMENT ATTRACTIVENESS FACTORS
32  cards

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Marketing

  • Class purpose General learning

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