This class was created by Brainscape user Ashley Flores. Visit their profile to learn more about the creator.

Decks in this class (15)

Chapter 1
Customer relationship management ...,
Customer satisfaction 2,
Customer value 3
12  cards
Chapter 2
Cash cow portfolio 1,
Competitive advantage 2,
Control 3
33  cards
Chapter 3
Cause related marketing zappos 1,
Code of ethics 2,
Corporate social responsibility c...
14  cards
Chapter 4
Applied research 1,
Baby boomers 2,
Basic research 3
25  cards
Chapter 5
Blog 1,
Capital intensive 2,
Cafta 3
33  cards
Chapter 6
Apirational reference group 1,
Cognitive dissonance 2,
Comsumer behavior 3
32  cards
Chapter 7
Keiretsu 1,
Accessory equipment 2,
Business marketing industrial mar...
25  cards
Chapter 8
80 20 principle 1,
Benefit segmentation 2,
Cannibalization 3
20  cards
Chapter 9
A marketing decision support syst...,
Database marketing creates a ____...,
Which of the following is not an ...
15  cards
Chapter 10
Which of the following is not an ...,
The key distinction between a bus...,
Candy bars safety pins and apples...
15  cards
Chapter 12
Which of the following is not an ...,
A consumer s level of satisfactio...,
Providing a service for the lowes...
15  cards
Chapter 14
The ________ is the pipeline thro...,
The intermediaries that operate b...,
Firms that sell primarily to cons...
15  cards
Chapter 7 q
Which of the following is not an ...,
The main difference between a bus...,
According to the ________ concept...
15  cards
Chapter 8 q
A group of people who share trait...,
________ is the process where dis...,
A food products company groups it...
15  cards
Chapter 1-final
Marketing 1,
5 conditions for exchange to take...,
4 marketing managment philosophies 3
16  cards

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Marketing

  • Class purpose General learning

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