This class was created by Brainscape user Sandra Juarez Reyes. Visit their profile to learn more about the creator.

Decks in this class (14)

Ch.6 Consumer Behaviour
What is cb 1,
Why study cb 2,
What is a consumer 4
29  cards
Ch.7 S, T & P
Segmentation 0,
S t p purpose 1,
Targeting 2
14  cards
Ch.8 Product
Intangible non durable products s...,
Product 1,
Product levels 2
23  cards
Ch.9 Brand
Brand purpose 0,
Brand 1,
Brand equity intangible 2
14  cards
Ch.10 Pricing
Price references reservations 0,
Price 1,
Internal objectives of a company 5 2
17  cards
Ch.11 Place
Marketing distribution channel it...,
Supply chain 1,
Consumer business channels types 2
23  cards
Ch.5 Research
Data is nothing without becoming 0,
Mark research 1,
Research objectives 2
14  cards
Ch.4 Micro & Macroenvironment
Macro environment 0,
Microenvironment 1,
Environmental scanning 2
8  cards
Ch.3 Ethics, Sustainability & Social Marketing
Milton friedman 0,
Ethical issues in mark 1,
Mark criticisms 2
10  cards
Ch.2 Planning & Processes
Planning steps 4 0,
Strategic planning 1,
Mission statement 2
4  cards
Ch.1 Customer Value (Creation & Conservation)
Ama definition 0,
Marketing goals 1,
Process of mark 5 2
8  cards
Ch.12 Promotion & Personal selling
Disintegrated traditional marketi...,
How to communicate value 1,
Integrated marketing communicatio...
32  cards
Ch.14 Direct & Online Marketing
Perks of dm to buyers 0,
Direct marketing part of targeted...,
Perks of dm to sellers 2
24  cards
Ch.13 Sales Promotion
Targets objectives of sp 0,
Sales promotion fonctions 1,
By what should sp should be suppo...
7  cards

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Marketing

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