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Marketing

This class was created by Brainscape user Dana ross. Visit their profile to learn more about the creator.

By: Dana ross
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Decks in this class (20)

Chapter 1
Marketing 1,
Need 2,
Want 3
31  cards
Chapter 12
Direct social media marketing 1,
Brand content management 2,
Integrated marketing communicatio...
20  cards
Chapter 13
Personal selling 1,
Sales person 2,
Sales force management 3
23  cards
Ch9
Customer value bas d pricing 1,
Good value pricing 2,
Value added pricing 3
19  cards
Notes 3
Distribution channels 1,
Direct channel 2,
Indirect channel 3
48  cards
Chapter 16
Sustainable marketing 1,
Now vs future chart 2,
Marketing criticism 3
15  cards
Chapter 15
Global firm 1,
Economic community 2,
Economic environments 3
17  cards
Ch 10
Value delivery network 1,
Channel level 2,
Conventional distribution channel 3
13  cards
Ch 11
Retailing 1,
Shopper marketing 2,
Specialty store 3
9  cards
Class Notes 2
Types of new product 1,
Modification 2,
Major innovation 3
62  cards
Class Notes 2
Types of new product 1,
Modification 2,
Major innovation 3
9  cards
Chapter 3
Technical environment 1,
Political environment 2,
Cultural environment 3
11  cards
Chapter 5
Derived demand 1,
Supplier development 2,
Straight rebuy 3
23  cards
Chapter 2
Strategic planning 1,
Missions statement 2,
Business portfolio 3
24  cards
Chapter Six
Geographic segmentation 1,
Demographic segmentation 2,
Age and life cycle segmentation 3
21  cards
Chapter 4
Customer insights 1,
Marketing information system 2,
Internal data 3
21  cards
Class Notes
Cip 1,
Systematic memory 2,
Episodic memories 3
26  cards
Chapter 7
Product 1,
Service 2,
Consumer products 3
26  cards
Chapter 8
New product development 1,
Idea generation 2,
Crowdsourcing 3
14  cards
Ch14
Engaging directly with targeted c...,
Branded community website 2,
Viral marketing 3
3  cards

More about
Marketing

  • Class purpose General learning

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