This class was created by Brainscape user Song Yong. Visit their profile to learn more about the creator.
Flashcard maker:
Song Yong
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Decks in this class (6)
Chapter 4: Services Consumer Behavior
No deck description has yet been added by the author.
34
cards
Chapter 3: Fundamental Differences Between Goods and Services
No deck description has yet been added by the author.
23
cards
Chapter 1: An Introduction to Services
No deck description has yet been added by the author.
20
cards
Chapter 6: The Pricing of Services
No deck description has yet been added by the author.
29
cards
Chapter 7: Developing the Service Communication Strategy
No deck description has yet been added by the author.
15
cards
Chapter 8: Managing the Firm's Physical Evidence
No deck description has yet been added by the author.
41
cards
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Service Marketing
- Class purpose General learning
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