stratégie de mkg

This class was created by Brainscape user Diana Sanchez. Visit their profile to learn more about the creator.

Decks in this class (18)

Séance 1. Intro
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33  cards
Séance 2. Analyse de l'environnement
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9  cards
Séance 2. Recherche marketing
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15  cards
Séance 3. Prix
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19  cards
Séance 3. Distribution
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20  cards
Séance 4. Communication marketing intégrée
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22  cards
Séance 4. Segmentation
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9  cards
Séance 5. Analyse de l'attractivité des segments
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14  cards
Séance 5. Ciblage et positionnement
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8  cards
Séance 6. Produit (Nouveaux produits)
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16  cards
Séance 6. Décisions relatives au produit et à la stratégie de marque
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27  cards
Séance 7. analyse du portefeuille (Matrice BCG)
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19  cards
Séance 7 : matrice multicritères
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12  cards
Séance 7 : Analyse FFMO (SWOT)
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7  cards
Séance 7. Utilité des analyses de portefeuilles
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4  cards
Séance 9. Stratégie « Océan bleu »
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5  cards
Séance 9. Stratégie « de bases »
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12  cards
Séance 9. Stratégies de croissance
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11  cards

More about
stratégie de mkg

  • Class purpose General learning

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