WSET Level 4 D2

This class was created by Brainscape user Ben Taylor. Visit their profile to learn more about the creator.

Flashcard maker: Ben Taylor

Decks in this class (42)

2.1 - 2.3: Factors Influencing Demand
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12  cards
2.4 - 2.5: Factors Influencing Supply
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8  cards
2.6: Challenges of Oversupply and Undersupply
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3  cards
2.7 - 2.8: Grape Growing and Winemaking Costs
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8  cards
2.9: Transportation Costs
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4  cards
2.10: Importation Costs
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3  cards
2.11: Sales Costs
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5  cards
2.12: Marketing Costs
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1  cards
2.13: The Impact of Legislation on The Cost of Wine
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1  cards
2.14: The Impact of Fluctuations in Currency on the Cost of Wine
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4  cards
3.1 -3.3: Estates, Growers, and Grower-Producers
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7  cards
3.4 - 3.5: Merchants and Co-Operatives
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10  cards
3.6 - 3.8: Custom Crush Facilities, Virtual Winemakers/Wineries, and Conglomerates
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4  cards
4: Options for Getting the Wine to the Point of Sale
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1  cards
4.1: Selling Directly to Retailers
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2  cards
4.2: Appoint a Distributor
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3  cards
4.3: Establish a Joint Venture
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11  cards
4.4: Use a Broker
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4  cards
4.5: Selling Directly to Consumers
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8  cards
5.1: Reaching the End Consumer within a Free Market - Retail, Supermarkets
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8  cards
5.2: Reaching the End Consumer within a Free Market - Retail, Deep Discounters
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3  cards
5.3: Reaching the End Consumer within a Free Market - Retail, Convenience Retailers
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1  cards
5.4: Reaching the End Consumer within a Free Market - Retail, Specialist Wine Retailers
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5  cards
5.5: Reaching the End Consumer within a Free Market - Retail, Hybrids
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3  cards
5.6: Reaching the End Consumer within a Free Market - Retail, Online Retailing
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9  cards
5.8: Reaching the End Consumer within a Free Market - Retail, Wine Investment Companies
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11  cards
6.1: Reaching the End Consumer within a Free Market - Hospitality, Bars
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4  cards
6.2 Reaching the End Consumer within a Free Market - Hospitality, Restaurants
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7  cards
7-7.1: Other Types of Markets, Monopoly Markets
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5  cards
7.2: The USA’s Three Tier System
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18  cards
8.1 - 8.2: Marketing Wine
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16  cards
9: Identifying the Product/Brand to be Marketed
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6  cards
9.1: Branding
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29  cards
10.2: Identifying Target Consumers
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22  cards
10.3: Market Research
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7  cards
11: Setting the Objectives of the Marketing Strategy
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6  cards
12 - 12.2: Devising the Marketing Strategy - Product, Price
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3  cards
12.3 - 12.4: Devising the Marketing Strategy - People, Place
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9  cards
12.5: Devising the Marketing Strategy - Promotion (at the Point of Sale)
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11  cards
12.5: Devising the Marketing Strategy - Promotion (away from the Point of Sale)
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21  cards
13: Implementing and Monitoring the Marketing Strategy
The creator of this deck did not yet add a description for what is included in this deck.
2  cards
14: Marketing Options
The creator of this deck did not yet add a description for what is included in this deck.
5  cards

More about WSET Level 4 D2

  • Full test name Unspecified
  • Test acronym Unspecified

The creator of this class did not yet add a description for what is included in this class.

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