intro marketing: Creating and Capturing Customer Value & Company and marketing strategy: Partnering to Build Customer Value and Relationships,
Ch 3 Analyzing the marketing environment,
Ch. 4 managing marketing Information to Gain Customer Insights
Chapter 1 - Taking Risks and Making Profits within the Dynamic Business Environment,
Chapter 2 - Understanding Economics and How it Affects Business,
Chapter 3 - Doing Business in Global Markets
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