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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Olivia Barlow
    Topic 1 - Creating and capturing customer value
    1
    Decks
    28
    Flashcards
    1
    Learner
  • marketing management
    marketing management

    marketing management

    By: Gayoba, Mark Joseph P.
    CONSUMER AND BUSINESS BUYING BEHAVIOR, Segmentation Positioning and Target Marketing
    2
    Decks
    90
    Flashcards
    1
    Learner
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Phuong Anh Vu
    Chap 1: Marketing, Chap 2: Manage products, services and brands, Chap 3: Developing new products ...
    10
    Decks
    162
    Flashcards
    5
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Amelia Ehrens
    Week 1 (Chapter 1), Week 2 (Chapter 2) - IN PROGRESS, Week 3 (Chapters 3 & 4) - IN PROGRESS ...
    13
    Decks
    54
    Flashcards
    12
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Kurth Angel Cuevas
    ATE KOLYN SOURCE, PPT 1 AND PPT 2
    2
    Decks
    41
    Flashcards
    1
    Learner
  • Finance Market and Management
    Finance Market and Management

    Finance Market and Management

    By: Vincent Leung
    Mid-term, Final-Term
    2
    Decks
    85
    Flashcards
    1
    Learner
  • Business Management Marketing
    Business Management Marketing

    Business Management Marketing

    By: Ewan Johnstone
    Marketing
    1
    Decks
    24
    Flashcards
    1
    Learner
  • STRATEGIC MARKETING MANAGEMENT
    STRATEGIC MARKETING MANAGEMENT

    STRATEGIC MARKETING MANAGEMENT

    By: Unknown Unknown
    EXTERNAL ENVIRONMENT AND SITUATION ANALYSIS, STRATEGIC FORMATION, MARKET RESEARCH
    3
    Decks
    238
    Flashcards
    1
    Learner
  • Service Management and Marketing
    Service Management and Marketing

    Service Management and Marketing

    By: Unknown Unknown
    Part 1 - Ch1, Part1 Chapter 2, Part 2 Ch 3: Consumer Behaviour in Services ...
    17
    Decks
    246
    Flashcards
    2
    Learners
  • Marketing Managment
    Marketing Managment

    Marketing Managment

    By: caryn roy
    Seven Big Problems, 7 ps (service Marketing), Utility ...
    24
    Decks
    193
    Flashcards
    1
    Learner
  • Principles of Marketing Management
    Principles of Marketing Management

    Principles of Marketing Management

    By: Ross A
    The Basics, Marketing Strategies to Consumers, Pricing
    3
    Decks
    129
    Flashcards
    12
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  • Principles of Marketing Management
    Principles of Marketing Management

    Principles of Marketing Management

    By: Matthew Luce
    Chapter 1, Chapter 3, Chapter 4 ...
    7
    Decks
    290
    Flashcards
    5
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

    By: SHANE UMALI
    finals
    1
    Decks
    85
    Flashcards
    1
    Learner
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Anthonyliu Anthonyliu
    Chapter_6_Product Management, Week_5_Organization Buying Behavior & Marketing Research, Week_4_Consumer buyer behavior ...
    11
    Decks
    295
    Flashcards
    1
    Learner
  • Marketing Management Reviewr
    Marketing Management Reviewr

    Marketing Management Reviewr

    By: ralph monleon
    Reviewer
    1
    Decks
    24
    Flashcards
    1
    Learner
  • Strategic Marketing Management
    Strategic Marketing Management

    Strategic Marketing Management

    By: Trang Bui
    1. Market-oriented perspectives underlie successful corporate, business, and marketing strategies, Quiz chap 1, Quiz chap 2 - Corporate Strategies and their Marketing Implications ...
    6
    Decks
    104
    Flashcards
    4
    Learners
  • 404 - Marketing Management
    404 - Marketing Management

    404 - Marketing Management

    By: Taylor Phan
    Lecture 1-3, Chateau Margueax, Lectures 4-6 ...
    6
    Decks
    550
    Flashcards
    4
    Learners
  • MBA 722 - Marketing Management
    MBA 722 - Marketing Management

    MBA 722 - Marketing Management

    By: Sai C
    Developing Marketing Strategies and Plans, Gathering Information and Scanning the Environment, Conducting Marketing Research and Forecasting Demands ...
    9
    Decks
    227
    Flashcards
    1
    Learner
  • Marketing management
    Marketing management

    Marketing management

    By: Marte Eek Skrede
    Managing customer heterogeneity, Managing customer dynamics, Managing sustainable competitive advantage ...
    5
    Decks
    80
    Flashcards
    2
    Learners
  • Service Marketing And Management
    Service Marketing And Management

    Service Marketing And Management

    By: Ivy Bialowas
    Midterm #1
    1
    Decks
    57
    Flashcards
    1
    Learner
  • Market Channel Management
    Market Channel Management

    Market Channel Management

    By: Elizangela Kamalando
    Market Channel
    1
    Decks
    127
    Flashcards
    5
    Learners
  • management of marketing
    management of marketing

    management of marketing

    By: isla donaldson
    customers, market research, product ...
    10
    Decks
    99
    Flashcards
    1
    Learner
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Jessica Magill
    Marketing 1, Marketing 2, Marketing 3 ...
    4
    Decks
    102
    Flashcards
    4
    Learners
  • Marketing management
    Marketing management

    Marketing management

    By: Mads Duve
    Creating customer value and engagement, Marketing strategy, Buying behavior on B2C markets ...
    14
    Decks
    172
    Flashcards
    1
    Learner
  • Service Marketing And Management
    Service Marketing And Management

    Service Marketing And Management

    By: Ivy Bialowas
    Test #2
    1
    Decks
    28
    Flashcards
    3
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Camilo Saavedra
    Marketing Strategy, Market Segmentation and Positioning, Defining Marketing & Understanding the Process ...
    9
    Decks
    117
    Flashcards
    1
    Learner
  • Digital Marketing
    Digital Marketing

    Digital Marketing

    By: Julja Gier
    Exponential Improvement & Technology Trends, 02_Platforms and Network Effects_2025, 03_Business Models Economics ...
    7
    Decks
    109
    Flashcards
    1
    Learner
  • Service Marketing And Management Final
    Service Marketing And Management Final

    Service Marketing And Management Final

    By: Ivy Bialowas
    Learning Outcomes And Group Projects
    1
    Decks
    42
    Flashcards
    2
    Learners
  • Marketing Management Vocabulary
    Marketing Management Vocabulary

    Marketing Management Vocabulary

    By: Summer Myers
    MarketingManagementVocabulary, MarketingManagementVocabulary2, MarketingManagementVocabulary3
    3
    Decks
    542
    Flashcards
    3
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Stacie McElveny
    Exam 1, Exam 2, Exam 3
    3
    Decks
    102
    Flashcards
    2
    Learners

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