103 Retail Products

Question 1

The term given for selling products for client home care is:

Answer 1

retailing

Question 2

Successful salons are those whose staff members are effectively recommending their services and a quality line of retail by doing all of the following EXCEPT:

Answer 2

making negative comments

Question 3

Features of a product are its characteristics, which might include

Answer 3

size of container

Question 4

The following are all benefits of a product EXCEPT:

Answer 4

aromatic ingredients

Question 5

Which buyer type is open-minded and willing to take a chance on new products without hesitation?

Answer 5

ready

Question 6

Which buyer wants to know all of the facts about the product and thinks carefully about buying, without much regard for who else likes or uses the product?

Answer 6

logical

Question 7

The emotional buyer bases his or her purchases on:

Answer 7

personal reasons

Question 8

Which buyer type wants to save money at all costs and is not as interested in quality of product as price?

Answer 8

bargain

Question 9

Which type of buyer puts up a struggle and has a strong desire to debate with you?

Answer 9

stubborn

Question 10

Which of the following is perhaps the easiest buyer motivation to recognize in the salon?

Answer 10

Need