103.5 Build Your Clientele

Question 1

Which of the following descriptions identifies the meaning of clientele?

Answer 1

persons who make habitual use of the services of another person

Question 2

A category title for tracking and overseeing clientele-building strategies is CRM which stands for:

Answer 2

Client Relations Management

Question 3

Which of the following concepts involves converting existing clients to return clients?

Answer 3

client retention

Question 4

If all of your appointment times have been scheduled with clients for a given day, the term to describe this is a:

Answer 4

full book

Question 5

An effective strategy to ensure a return visit from a client is to:

Answer 5

provide exceptional service

Question 6

Which of the following descriptions is NOT a best practice strategy for building a clientele?

Answer 6

client factor

Question 7

The act of a highly satisfied client directing another person to see you for professional services is called a(n):

Answer 7

referral

Question 8

A major component of the referral process is ensuring positive:

Answer 8

word-of-mouth

Question 9

Offering an additional hair coloring service to the client who originally scheduled a haircut appointment is an example of:

Answer 9

upselling

Question 10

A client retention strategy that involves clients booking a future appointment before leaving the salon during a current visit is known as:

Answer 10

prebooking